Draft:Aseer Development Authority
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Aseer Development Authority''' is a Saudi government authority established in 2018 by royal decree. It is responsible for the development of the Aseer Region and for promoting its economic, urban, and environmental growth. The authority is chaired by the Governor of Aseer Region.
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History
The authority was established in 2018 under the name "High Commission for the Development of Aseer Region" before being later renamed to "Aseer Development Authority".
Administration
Aseer Development Authority is organizationally linked to the Council of Ministers, in accordance with Article 3 of the Regulation of Regional and City Development Authorities issued by Council of Ministers Resolution No. 475 dated 05/07/1439H.
Functions
The authority is responsible for several development-related functions, including:
- Formulating general policies for the development of the Aseer Region
- Supervising the implementation of development projects
- Coordinating efforts among relevant government entities
- Supporting investment in the region
- Preserving natural resources and cultural heritage[1]
Aseer Development Strategy
In 2021, the Crown Prince of Saudi Arabia launched the Aseer Region Development Strategy under the slogan "Qimam and Shiyam" (Summits and Values). The strategy aims to achieve comprehensive and sustainable development in the region and includes the implementation of diverse investment projects valued at approximately SAR 50 billion. It also seeks to establish Aseer as a year-round global destination, while enhancing the region’s economic growth and quality of life.
Vision
To position Aseer as a global, year-round destination that harmoniously blends authenticity and modernity, drawing strength from its rich cultural heritage and natural assets.
Guiding Principles
The authority adopts a comprehensive approach that integrates economic, social, and environmental dimensions. Its guiding principles include:
1- Prioritizing the preservation of assets while enabling future-oriented development
2- Celebrating and promoting local cultural heritage
3- Engaging local communities to ensure inclusive development
4- لاMaintaining authenticity while bridging local culture with global tourism
Initiatives
Economic
The strategy includes a range of economic opportunities supported by multiple initiatives, including:
* Designing distinctive tourism experiences across the region
Enhancing the identity, offerings, and tourism services in the Aseer Region to improve the overall visitor experience
Developing tourism services and products across the region
Ensuring the delivery of distinctive and high-quality tourism experiences
Planning and developing key tourism destinations such as Al-Namas, Tanomah, and ballasmer
Launching programs to build the capacities of small and medium enterprises in the tourism sector
Supporting the development of the tourism sector through innovation
Developing and implementing a comprehensive investment plan for tourism activities in the Aseer Region
Designing and executing an investment promotion strategy to attract investors, particularly in small and medium enterprises
* Establishing a regional investment fund
Human
The strategy emphasizes the role of local communities as a key driver of development, aiming to build a prosperous future through several initiatives, including:
implementing programs to develop skills and competencies in the tourism sector
Designing and launching initiatives to attract talents and expertise
Conducting preliminary studies for the restoration and rehabilitation of heritage sites
Promoting both tangible and intangible cultural heritage in the Aseer Region
Empowering local communities to play an active role in tourism development
Raising community awareness of tourism opportunities and benefits
Land
The strategy emphasizes the preservation of the region’s natural environment and its sustainability for future generations through several initiatives, including:
* Conducting comprehensive environmental surveys and implementing monitoring systems
* Preserving natural water resources and ensuring their sustainability
* Restoring wildlife habitats and protecting endangered species
* Developing green infrastructure at the regional level, including green corridors and climate adaptation initiatives
* Promoting sustainable environmental management and practices * Supporting sustainable agriculture and the production of high-quality local products * Enabling eco-tourism development in the Aseer Regionا
Overview of the Aseer Development Authority
Population: approximately 2.3 million
Area: about 81,000 square kilometers
Male population: approximately 1.3 million
Female population: approximately 1 million
Universities: 2
Area: about 81,000 square kilometers
Airports: 2
Administrative divisions: 17 governorates
128 centers
Hospitals: 41
Executive Management
The executive management of the Aseer Development Authority includes:
* Eng. Hashem Al-Dabbagh – Acting Chief Executive Officer
* Dr. Amr bin Hamoud Al-Omari – Deputy CEO for Operations
* Dr. Abdulqader bin Othman – Deputy CEO for Technical Affairs