Draft:BFlex
European e-mobility marketplace company
From Wikipedia, the free encyclopedia
FlexThis is a European e-mobility marketplace company headquartered in Athens, Greece. The company develops digital marketplace software that enables mobility vendors to rent, lease and sell bicycles and other light electric vehicles through a unified platform.[1]
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Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. ~2026-16303-21 (talk) 09:20, 15 March 2026 (UTC)
| Company type | Private |
|---|---|
| Industry | Mobility services, online marketplace |
| Founded | 2024 |
| Founder | Robbert van der Meer |
| Headquarters | Athens, Greece |
Area served | Europe |
Key people | Robbert van der Meer (Founder & CEO) |
| Products | e-mobility marketplace platform |
| Website | https://www.bflex.io |
FlexThis operates its marketplace platform under the brand name bFlex, which connects bicycle shops, fleet operators and tour providers with consumers seeking sustainable transportation options including bicycle rentals, subscriptions, purchases and guided tours.[2]
History
FlexThis was founded by Dutch entrepreneur Robbert van der Meer. The company launched its marketplace platform to provide mobility vendors with software that allows them to offer multiple services, including rentals, leasing and retail sales, through a single digital marketplace.[3]
The platform initially focused on the Greek market and later expanded its vendor network across several European countries.[3]
Platform
Research collaborations
FlexThis and its bFlex platform have collaborated with the National Technical University of Athens (NTUA) through the Athens Mobility Observatory to analyse micromobility trends and safety patterns in Athens. The collaboration examined usage data and safety indicators to support research on sustainable urban mobility and road safety.[5]
Partnerships
FlexThis is part of the ecosystem of EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union that supports innovation and entrepreneurship in sustainable urban mobility.[6]
Through its participation in the EIT Urban Mobility network, the company collaborates with startups, research institutions and mobility organizations across Europe to support the development of sustainable urban transportation solutions.[7]
Funding
FlexThis has raised funding from private investors and venture backers. The company secured early financing from Helidoni Group and angel investors to support the development and expansion of its platform.[8]
In a later funding round, the company raised additional capital through a SAFE (Simple Agreement for Future Equity), with participation from investors including Lars Rasmussen, co-founder of Google Maps.[3]