Draft:Bajaj Markets
Bajaj Markets is an indian online financial market place operated by Bajaj Finserv
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Bajaj Markets is an Indian online financial services marketplace operated by Bajaj Finserv Direct Limited, a subsidiary of Bajaj Finserv. Headquartered in Pune, it aggregates financial products and services from third-party providers.[2] In 2025, it integrated with ONDC to provide consumer commerce services. Bajaj Finserv Market enables users to compare and access a range of financial and related products.[3]
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Submission declined on 25 January 2026 by MightyRanger (talk).
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| Company type | Private |
|---|---|
| Not listed | |
| Industry | Financial services, Technology |
| Founded | 2014 |
| Founder | Sanjiv Bajaj |
| Headquarters | , |
Key people |
|
| Products | Loans, Insurance, Credit Cards, Mutual Funds, Fixed Deposits, UPI services, Digital Marketplace |
| Parent | Bajaj Finserv |
| Website | bajajfinservmarkets.in |
History
Bajaj Finserv Direct Limited was incorporated in 2014 to distribute financial products digitally. In 2018, the company launched Bajaj Markets, an online marketplace to allow users to compare and purchase financial products.[4][5]
In June 2025, Bajaj Markets integrated with the Open Network for Digital Commerce (ONDC) to enable financial services in the sale of consumer electronics.[6][7][8] In July 2025, Bajaj Markets expanded its ONDC integration to include grocery and food delivery.[9]
In August 2025, Business Standard reported that Bajaj Markets had crossed US$3 billion in cumulative loan disbursals since its inception.[10]
Operations
Bajaj Markets provides financial offerings, including unsecured and secured loans, life and general insurance, credit cards, and investment products, in partnership with over 100 banks, non-bank financial institutions, insurance companies, and asset managers.[10]
Through its ONDC integration, Bajaj Markets acts as a buyer network participant, enabling its users to purchase consumer electronics, appliances, groceries, and food and beverages in the same interface. The transactions flow through ONDC channels while financing and credit components are handled by the Bajaj Markets platform. The platform also supports EMI card payments for purchases to be converted into monthly installments.[6][8][9]
Regulation
Bajaj Finserv Direct Limited operates as a licensed Corporate Agent under the Insurance Regulatory and Development Authority of India (IRDAI), which allows it to distribute life and general insurance products. It also holds an Investment Advisor license from the Securities and Exchange Board of India (SEBI), which permits it to provide advisory services and investment products.[11]
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