Draft:Betts Recruiting

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Betts Recruiting

Betts Recruiting is a U.S.-based recruitment firm specializing in sales and marketing roles in the technology sector.[1] The company was founded in 2009 by Carolyn Betts.[2]

The company’s headquarters are in Austin.[3] It also has offices in Chicago, Los Angeles, New York, and San Francisco.[3]

History

Founding

Betts Recruiting was founded in 2009 in San Francisco by Carolyn Betts.[2] Prior to founding the company, Betts worked in sales and recruiting roles in the job-search and talent acquisition industry.[3] She has said that her experience led her to pursue a more consultative approach to recruiting.[4]

Relocation to Austin

In 2020, Betts Recruiting relocated its headquarters from San Francisco to Austin, Texas.[5] The company retained a presence in other cities while shifting its primary operations.[5] Betts cited Texas’s business climate and tax structure as factors in the move.[5]

Operations during the COVID-19 pandemic

During the COVID-19 pandemic, Betts Recruiting transitioned toward a more remote operating model.[6] Carolyn Betts stated that the shift resulted in increased flexibility for employees.[6]

Services

Betts Recruiting provides recruiting services focused on sales and marketing roles within the technology sector.[1] According to Carolyn Betts, Betts Recruiting works with companies that have found monetizable products and need revenue-generating talent.[4]

Betts has discussed the use of social media tools as part of the firm’s recruiting strategy.[7]

Community Involvement

In 2017, Betts Recruiting launched initiatives to help military veterans land jobs at tech startups.[8][9] Carolyn Betts stated that the company trained recruiters to help veterans translate their military experience into relevant skills for tech sales.[10]

Media coverage

Executives and recruiters from Betts Recruiting have been cited in publications including The Wall Street Journal and Business Insider for their perspectives on hiring trends and recruiting practices.[11][12]

References

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