Draft:Breethe

Meditation, health and wellness app From Wikipedia, the free encyclopedia

Breethe is a meditation and wellness mobile application for iOS and Android devices that offers guided meditation, sleep content, and mental wellness programs on a subscription basis.

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History

Breethe was founded by Lynne Goldberg, Garner Bornstein, Pierre Le Lann, and Laurence Ardouin. The app launched in March 2015 under the name "OMG. I Can Meditate!" Goldberg, a former corporate executive who became a meditation teacher. Bornstein, a Montreal tech entrepreneur who previously co-founded Airborne Entertainment, brought business and technical experience to the venture.[1]The New York Times described Breethe as “built around a recovering "type-A businesswoman," reflecting Goldberg's personal journey from a high-stress corporate career to meditation teacher.” [2]

Features

The app provides over 1,700 tracks including guided meditations, hypnotherapy, sleep stories, breathing exercises, and music therapy. The platform also includes six AI-based coaching programs covering topics such as sleep, relationships, and parenting.[3]

COVID-19 Response

During the COVID-19 pandemic, Breethe provided free subscriptions to healthcare workers and first responders.[4]

Reception

In 2018, PBS's Independent Lens blog reviewed the app as "a lovely idea" and "a personal meditation app that's mostly well executed," while noting that "the best aspects of it require a subscription."[5] The New York Times' Wirecutter included Breethe in its meditation app guide, describing the app as offering "a personalized approach in English or Spanish" with alternative therapy options. The review noted that the app's AI coaches may require multiple message exchanges before providing helpful guidance, compared to more responsive features in competing applications.[6]

W Magazine featured the app in a 2022 sleep products guide.[7]

According to app analytics firm Sensor Tower, Breethe generated one million dollars in annual revenue in 2018.[8]


References

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