Draft:Bruno Basso
Brazilian fashion designer
From Wikipedia, the free encyclopedia
Bruno Basso (born 1978) is a Brazilian fashion and graphic designer. He is best known as the co-founder, with British designer Christopher Brooke, of the London fashion label Basso & Brooke.[1][2] Basso was the graphic designer responsible for the label's prints, and Basso & Brooke became known for the early use of digital print in fashion.[3] The label's 2004 Fashion Fringe-winning collection is cited in fashion and textile sources as the first fashion collection to rely extensively on digital print throughout.[4][5]
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Bruno Basso | |
|---|---|
| Born | 1978 (age 47–48) |
| Occupations | Fashion designer, graphic designer |
| Known for | Co-founding Basso & Brooke; digital print in fashion |
Career
Basso co-founded Basso & Brooke with Christopher Brooke in London. The pair won the inaugural Fashion Fringe competition in 2004, receiving support to develop the label and present at London Fashion Week.[6][7]
In late 2004, FashionUnited reported that Basso & Brooke signed a contract with the Italian fashion group AEFFE, which produced and distributed lines including Alberta Ferretti, Moschino, Narciso Rodriguez, Jean-Paul Gaultier and Pollini.[8] Brazilian fashion journalist Lilian Pacce also reported the AEFFE contract in 2005 and wrote that the label's points of sale increased internationally after the agreement.[9]
Early coverage of the label emphasized the division between Basso's graphic work and Brooke's pattern cutting. ICON Magazine described Basso as a graphic designer whose prints were central to the label's work, while Brooke translated the artwork into garments.[3] In 2005, Vogue Runway described the duo's Spring 2006 collection as combining the influence of Basso, identified as Brazilian, and Brooke, identified as British.[10]
Basso & Brooke were nominated in the New Designer category at the 2005 British Fashion Awards.[11] In 2010, the label was included in Walpole's Brands of Tomorrow programme.[12]
Digital print
Basso & Brooke's 2004 Fashion Fringe-winning collection is cited in fashion and textile sources as the first fashion collection to rely extensively on digital print throughout. The academic book Crafting Textiles in the Digital Age describes Basso and Brooke as the first fashion partnership to use digital inkjet printing extensively throughout an entire collection, and says they developed printed fabrics engineered to work with garment shape in 2002.[5] The Evening Standard similarly described Basso & Brooke as the first fashion brand to create a collection that relied on digital prints throughout.[4]
The collection's significance was both technical and visual. Basso & Brooke used digital print as the organising principle of a full runway collection, rather than as an isolated textile experiment or decorative element. Agence France-Presse described the British-Brazilian duo as having pioneered the use of digital prints for fashion.[13] British Vogue also described digital printing as the label's signature.[14]
Tamasin Doe's book The Print Revolution: Groundbreaking Textile Design in the Digital Age credits Basso & Brooke with pioneering a hyper-real digital technique that later spread beyond experimental studios to major fashion houses including Chanel.[15] Later fashion and textile sources placed Alexander McQueen among the designers associated with the wider adoption of digital print in luxury fashion.[5]
The label's Spring/Summer 2009 collection was included in the fashion shortlist for the Design Museum's 2009 Brit Insurance Designs of the Year exhibition.[16]
Museum collections
The Costume Institute of The Metropolitan Museum of Art holds a Basso and Brooke robe from the fall/winter 2005-6 collection. The Met's collection record lists the work as a gift of Bruno Basso and Christopher Brooke in 2006.[17]
The RISD Museum holds a 2008 Basso and Brooke backless blouse and lists Bruno Basso, described as Brazilian and born in 1978, as one of the designers.[1]
International presentations and collaborations
Basso & Brooke presented work internationally in addition to London Fashion Week. In 2005, Lilian Pacce reported that the label appeared as a special guest at São Paulo Fashion Week, where it previewed a collection before its London presentation.[9] SHOWstudio states that the label showed collections in Moscow, São Paulo, Singapore and Shanghai, and Vogue Russia covered the label's fall/winter 2012-13 show at Mercedes-Benz Fashion Week Russia in Moscow.[18][19] The Korea Herald reported that Basso & Brooke made their Busan debut in 2005.[20]
In 2010, Basso and Brooke presented New Silk Road in the Design Museum Tank in London. The project followed a British Council exchange in Uzbekistan and was shown from 16 June to 24 August 2010.[21][22]
The duo also worked on design projects outside ready-to-wear fashion. In 2006, Domus reported that Basso & Brooke created a design for Swarovski Crystal Palace in Milan.[23] In the same year, British Vogue reported that Harrods displayed a Basso & Brooke dress made from wrapping paper as part of its "Anything Is Possible" project.[24] British Vogue also reported that Basso & Brooke created costumes for the Dorchester Collection with hats by Stephen Jones.[25]
In 2009, British Vogue reported that Bruno Basso and Christopher Brooke designed limited-edition packaging for L'Oréal Color Riche lipsticks.[26] Packaging News reported that Coca-Cola worked with Basso & Brooke and Alex James on a campaign using recycled plastic decorations and trees.[27] Pocko's Xbox Design Lab project page describes Basso & Brooke as one of the design collaborators for bespoke Xbox controller artwork.[28]
In 2010, The Independent and British Vogue reported that Basso & Brooke created a limited-edition interiors line with Turning Leaf, sold exclusively through The Shop at Bluebird in London.[29][30]
In 2014, Basso and Brooke were creative directors of Cores do Brasil, a multidisciplinary exhibition at Oca in Parque do Ibirapuera, São Paulo. ISTOÉ described the project as combining social responsibility, photography, fashion, design and digital printing technology, with scenography by Marko Brajovic and photographic curation by Tuca Vieira.[31] FashionNetwork Brazil reported that the project involved photography and digital-print workshops with 64 young people aged 14 to 26 from Belém, Fortaleza, Rio de Janeiro and São Paulo, whose images were transformed by Basso & Brooke into digital prints and applied to surfaces including wood, fabric, leather and tile.[32]
Basso and Brooke later founded Jupiter 10, an interiors and wallcoverings brand. Design Milk covered the launch of Jupiter 10's first wallcovering collection in 2017, and Luxe Interiors + Design profiled the studio in 2018.[33][34]
Reception
In 2009, British Vogue reported that Michelle Obama wore a top from Basso & Brooke's Spring/Summer 2009 collection to an evening of poetry, music and spoken word at the White House.[35] In 2010, British Vogue wrote that the duo had dressed Beyoncé and Michelle Obama, while the London Evening Standard reported that their clothes had been worn by Michelle Obama, Beyoncé, Rihanna and Katy Perry.[36][37]