Draft:Buynomics
German technology company
From Wikipedia, the free encyclopedia
Buynomics is a German technology company headquartered in Cologne that develops software for consumer goods companies to simulate purchasing behavior and evaluate pricing, promotion, and product portfolio strategies.[1][2]
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Ambzld (talk) 11:17, 17 March 2026 (UTC)
| Company type | Private |
|---|---|
| Founded | 2018 in Cologne, Germany |
| Founder | Ingo Reinhardt, Sebastian Baier |
| Headquarters | Cologne , Germany |
| Products | Revenue Management, Pricing Strategies, Price Pack Architecture |
| Website | www |
Its software uses company data and behavioral economics to model consumer purchasing behavior using agent-based simulation methods. These models are used to evaluate commercial strategies such as pricing changes and promotions.[3]
History
Buynomics was founded in 2018 in Cologne, Germany by Ingo Reinhardt and Sebastian Baier.[4][5]
In 2021, the company raised seed funding from investors including Seedcamp and La Famiglia.[6]
In 2022, Buynomics raised $13 million in a Series A funding round led by Insight Partners.[3] The company was also included in the Glassdollar Top 100 German Startups ranking for 2022.[7]
In March 2025, the company raised $30 million in a Series B funding round led by Forestay Capital, with participation from investors including Insight Partners, Seedcamp, DvH Ventures, Anais Ventures, VI Partners, and Tomahawk Ventures.[8][9][10][11]
The company was also included in the 2025 B2B SaaS Rising 100 ranking published by Sifted.[12]
Technology
Buynomics develops software that uses agent-based AI simulations to model how consumers respond to changes in different revenue levers.[2]
The system models purchasing behavior in retail environments and is used to assess potential commercial decisions prior to implementation.[3][13]