Draft:Dreams Inc. (manufactuer)
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Dreams Inc. is a Japanese toy manufacturer founded in 1996 by Toru Soeya. They specialize in manufacturing figurines and collectable toys, many of which come in blind boxes.
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|  |
 | |
| Type | Private |
|---|---|
| Industry | Toy manufacturing |
| Founded | May 30, 1996 |
| Founder | Toru Soeya |
| Headquarters | Tokyo, Japan |
Key people | Toru Soeya (CEO) |
| Products | |
| Website | https://www.dreams6.com/e/ |
Company History
Notable Products
Smiskis
Smiski are a line of phosphorescent blind box figures that come in blue and green. They usually have round heads with natural facial expressions and are meant to represent little creatures hiding in peoples homes.[1] They were launched in 2015, but gained popularity with Gen Z in the 2020s.
Smiskis currently come in 18 series, all depicting different aspects of life.
Sonny Angels
Sonny Angel is a line of cherub looking figurines that were launched in 2004. The figures were inspired by the doll Kewpie[2] and the name comes from Toru Soeya's nickname of "Sonny". Like Smiski, Sonny Angel was launched in Japan first and geared towards women. First gaining popularity during the 2008 financial crisis, Sonny Angel has also gone viral with Gen Z, particularly on TikTok. This has lead to many Sonny Angels to be highly sought-after and reselling high above their original retail price.[3]
Other products
Other Dreams Inc. products include:
Hippers
Hippers (HIPPERS) are a line of Dreams products that use adhesive to stick to personal items such as mobile phones and computers.[4] Dreams has various series of Hippers products, ranging from Dreams characters like Sonny Angel to licensed characters such as mofusand.
This list is a list of all Hippers products made by Dreams Inc.[5]
- Sonny Angel
- Smiski
- Mofusand
- Monchhichi
- Funbarus
- Chiikawa
- Hello Kitty and Friends (Sanrio)
Cable, Zipper and Umbrella Bite
Dreams makes multiple figurines that "bite" onto objects. These include cables, zippers, and umbrellas. The objects slot into the figures mouth, and for Cable Bite, the cable comes out the end. They come in multiple designs, usually animals.[6]
Bath Goods
Dreams sells multiple bath products, including bath lights and bath bombs.
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