Draft:Givebutter

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Givebutter is an American software company founded in 2016 by Max Friedman, Liran Cohen, and Ari Krasner while they were students at George Washington University.

  • Comment: Only references #1 and #4 could really indicate notability, so WP:THREE applies. Somepinkdude (talk) 21:28, 20 December 2025 (UTC)


The company provides a customer relationship management (CRM) platform for nonprofit organizations, offering tools for fundraising, payment processing, and donor tracking. The platform operates on a voluntary contribution model, allowing organizations to use the service without a mandatory fee, or to pay a platform fee ranging from 1% to 5%.[1]

Background

Givebutter was founded at George Washington University by its three founders, who were initially “operating out of their dorm room”.[2]

The company was originally established under the name We Give Two, an online sweepstakes project that attracted approximately 98,000 entrants and directed a portion of its proceeds to a charitable organization.

Givebutter later transitioned into a fundraising software platform and has raised more than $50 million in venture funding. According to TechCrunch journalist Rebecca Szkutak, the company holds approximately 1% market share within the nonprofit software sector.

As of 2024, 7,085 organizations used Givebutter to receive recurring donations.[3] The data has been cited in case studies examining increased adoption of recurring donation models among nonprofit organizations.

In 2025, Givebutter acquired We Are For Good, a professional community for social impact practitioners, which reported 700,000 podcast downloads, 25,000 newsletter subscribers, and approximately 150 meetups across the United States.[4]

Reception

Givebutter was cited in the book Monthly Giving Mastermind as a case study examining the growth of recurring donations in the nonprofit sector.

Built In included Givebutter in its Future 5 series, which profiles organizations identified as having growth potential.[5]

Philanthropy Women published a review of the platform, discussing its features and its potential applications within feminist philanthropy. The review stated, “To be clear, Givebutter isn’t paying me to give them a great review…but when I investigated further, I got excited about the opportunities a platform like this presents for the world of feminist giving.”[6]

In September 2025, American Banker reported on the integration between Cash App and Givebutter, noting that it represented Cash App’s first integration supporting philanthropic payments.[7]

In October 2025, them magazine reported that musician Chappell Roan used Givebutter to raise funds for her Fund for Trans Youth.[8]

References

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