Draft:Itay Ben Horin
Israeli strategic communications consultant and author
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Itay Ben Horin (born 3 July 1978) is an Israeli strategic communications consultant, campaign manager, and author.
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Itay Ben Horin | |
|---|---|
,_2016.jpg) Itay Ben Horin | |
| Born | 1978 (age 47–48) Israel |
| Education | Tel Aviv University; Harvard University |
| Occupations | Strategic communications consultant, campaign manager, author |
Early life and education
Ben Horin studied law at Tel Aviv University and later completed an executive program at Harvard University.
Career
Ben Horin began his professional career at the international consulting firm GCS, where he worked alongside political consultants including Stanley Greenberg, James Carville, and Bob Shrum.
He later became active in Israeli public and political life as a strategic advisor and campaign manager, including involvement in election campaigns for prime minister and national-level political campaigns. He also managed the election campaign of the Israeli Labor Party and was involved in campaigns associated with the Blue and White (political alliance) in the 2019 elections.
His work has also included participation in public discourse and campaigns on social issues, including debates surrounding equality of compulsory military or civilian service in Israel.[1]
In 2008, he co-founded the strategic communications and crisis management firm Ben Horin Alexandrovitz together with Tal Alexandrovitz.[2] The firm provides consulting services in crisis management, public relations, and strategic communications to corporations, public institutions, and political actors.
As part of his professional activity, Ben Horin has represented or advised multinational corporations operating in Israel, including Microsoft, Samsung, Qualcomm, Julius Baer, Philips, and MSD.
Publications
Ben Horin is the author of several books:
- Newton Died Virgin (2004, Akademon)
- Generation Q (2009, Glory Heichal HaTehila)
- The Battle for Service (2015, Kinneret Zmora-Bitan)[3]
- Crisis Management - in Hebrew (2023, Beit Sefer Publishing)
- Crisis Management: Insider Views of How Business and Political Giants Won or Lost Big – And How You Can Apply the Lessons (2026, English edition)[4][5][6]
The 2026 English-language book presents case studies of political leaders and multinational corporations and received international media coverage following its publication.[7][8]
Professional activity
Ben Horin’s work focuses on crisis management, media strategy, and reputation management. He has advised organizations and public figures during periods of public controversy and has been cited in media discussions on crisis communication and leadership.[9]
Personal life
Ben Horin resides in Kfar Sirkin. He is married to Liran Avishar, former Director General of the Ministry of Communications (Israel), and they have two children.