Draft:Labrador CMS
Norwegian news-publishing CMS
From Wikipedia, the free encyclopedia
Labrador CMS is a cloud-based content management system (CMS) for online news publishers, developed by the Norwegian company Publish Lab AS, based in Oslo. It is delivered as software as a service and is used mainly by newspapers, magazines and broadcasters.[1][2]
 | Review waiting, please be patient.
This may take 3 months or more, since drafts are reviewed in no specific order. There are 4,828 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Mjle333 (talk) 08:46, 16 June 2026 (UTC)
| Labrador CMS | |
|---|---|
| Developer | Publish Lab AS |
| Operating system | Web-based (SaaS) |
| Type | Content management system (headless) |
| License | Proprietary |
| Website | www |
History
The Labrador platform began as an in-house publishing tool in the Norwegian media group Aller Media, where it was used by the newspaper Dagbladet. It was later established as a separate company, Publish Lab AS, which counts the broadcaster TV 2 among its owners.[1]
In September 2022, the company raised up to 25 million NOK (about €2.5 million) in a financing round led by the venture-capital firm Skagerak Capital, with participation from TV2 Invest; Aller Media and Egmont were existing major shareholders. The company reported revenue of 14.6 million NOK for 2021.[1][3]
Features
Labrador is a headless, SaaS-based CMS in which publishers write, lay out and publish articles from a single visual (WYSIWYG) editor, with edits reflected at the same time across desktop and mobile layouts. It includes a constrained generative-AI feature the company calls "scoped AI", which limits AI text generation to information supplied by the journalist, along with automated tagging, article summaries and machine translation. The platform also integrates with publishers' advertising, paywall, print and analytics systems.[2]
Adoption
According to a 2024 review by State of Digital Publishing, Labrador powered more than 300 news websites across 13 countries.[2] As of 2026[update], the company stated that the platform was used by around 400 news websites in 21 countries.[4] Publishers that have used the platform include the Norwegian broadcaster TV 2, Dagbladet and editions of Elle.[2][1]