Draft:Las Perdidas

Mexican transgender content creator collective From Wikipedia, the free encyclopedia

Las Perdidas (Spanish for The Lost Ones) is a Mexican transgender content creator collective from León, Guanajuato. The group was formed by Wendy Guevara and Paola Suárez after a comedic video they improvised on a hillside in early 2017 went viral across Latin America. Kimberly Irene joined as a third core member shortly afterward; Karina Torres was later incorporated into the group. Following their emergence on social media, Las Perdidas have expanded into television acting, music, live performance, and business.

Founded2017
Location
Key people
Wendy Guevara
Paola Suárez
Kimberly Irene
Karina Torres
Quick facts Founded, Location ...
Las Perdidas
Founded2017
Location
Key people
Wendy Guevara
Paola Suárez
Kimberly Irene
Karina Torres
Close

Member Wendy Guevara became the first transgender woman to win a reality television competition in Mexico when she won the first season of La casa de los famosos México in 2023, receiving 18.2 million of the show's 40 million total votes cast.[1][2] Wendy, perdida pero famosa, a reality series about Guevara produced by TelevisaUnivision for Vix, received a Special Recognition Award at the 35th Annual GLAAD Media Awards in 2024.[3][4] In 2024, Rolling Stone named Guevara the 25th most influential creator in the world, the only Latin American on the list, describing her as "the most sought-after internet celebrity in Latin America."[5] The group has been the subject of academic scholarship on transgender representation and queer digital media in Mexico.[6]

Background

Founding viral video (2017)

All core members of Las Perdidas grew up in the working-class barrio of San Juan de El Coecillo in León, Guanajuato, a city in central Mexico.[7]

In early 2017, Wendy Guevara and Paola Suárez were on an outing on a hillside near León when their companions left in search of drinks and did not return. Guevara and Suárez improvised a comedic video on a mobile phone in which they repeatedly exclaimed "¡Estamos perdidas, perdidas, PERDIDAS!" ("We're lost, lost, LOST!"). A friend of Suárez's posted the video to the internet, where it went viral within weeks, accumulating millions of views across Mexico.[8][9]

Guevara and Suárez were subsequently invited to the MTV MIAW Awards ceremony in June 2017 in Mexico City, where they received the "Lords y Ladies" award.[10]

Because Suárez was residing in Mexico City at the time and could not collaborate in León regularly, Guevara began producing YouTube content with their mutual friend Kimberly Irene, who became recognized as a third member of the group. The three formalized Las Perdidas as a content collective centered on YouTube.[11]

Members

Wendy Guevara

Wendy Guevara Venegas (born 12 August 1993 in León, Guanajuato) is an influencer, actress, singer, and businesswoman. She took the name Wendy from a character played by Angélica Vale in the 2001 telenovela Amigas y rivales, after a friend at whose hair salon she worked began calling her by that name.[12]

Paola Suárez

Paola Suárez (born 21 March 1992 in León, Guanajuato), also known as Paolita Suárez, is an influencer, YouTuber, singer, and entrepreneur. She adopted the name Paola from a character played by Gabriela Spanic in the 1998 telenovela La usurpadora.[13] She co-created the original 2017 viral video and launched an independent footwear line for extended sizes in 2021.[14] In January 2024, she was hospitalized following a violent assault by her then-fiancé.[15] In 2025 she hosted a solo travel series filmed in Tokyo.[16]

Kimberly Irene

Kimberly Irene (born 2 December 1990 in León, Guanajuato), known by the nickname La Más Preciosa (The Most Precious), is an influencer, singer, and actress. She has stated that her chosen name comes from a character in the 2009 telenovela Atrévete a soñar.[17] Although not present in the original 2017 viral video, she joined the group shortly afterward and appeared regularly in the collective's YouTube content. In 2021, she suffered life-threatening complications following elective cosmetic surgery, including thrombosis and a coma.[18] By 2024 she had distanced herself from the collective.[19][20] In 2022, she won the MTV MIAW Award for MIAWudio of the Year, which recognized a viral TikTok audio clip in which she mispronounced muy peligroso (very dangerous) as muy pegriloso.[21]

Karina Torres

Karina Torres (born Edna Karina Torres Hernández; 4 August 1990 in León, Guanajuato) is an influencer, comedian, and professional stylist. She later joined the expanded "Clan de Las Perdidas" and is credited with popularizing nadaqueveriento/a, a colloquial Mexican Spanish adjective meaning "out of place, inappropriate, or irrelevant," which the Academia Mexicana de la Lengua formally analyzed and recognized as a neologism in February 2025.[22][23][24]

Career

Early career (2017–2022)

In 2019, Guevara and Suárez made their first television appearance as special guest stars in the Televisa telenovela Doña Flor y sus dos maridos.[25]

In 2022, Las Perdidas partnered with Mexican journalist Adela Micha on her digital platform La Saga to produce Ni tan perdidas (Not So Lost), an LGBT-focused interview and entertainment series broadcast on YouTube. Micha described the group as possessing "an innate talent for communicating with the public."[26]

Television and reality competition (2023)

In 2023, Guevara, Suárez, and Kimberly Irene appeared in Gloria Trevi: Ellas soy yo, an authorized biographical television series about singer Gloria Trevi produced by Carla Estrada for TelevisaUnivision. The series premiered on Vix on 11 August 2023 before airing on Las Estrellas. The three members portrayed sex workers who shelter a young Gloria Trevi early in her life.[27] Suárez and Kimberly Irene also appeared as guests in the Televisa comedy series El príncipe del barrio the same year.[8]

Also in 2023, Wendy Guevara competed in the first season of La casa de los famosos México, broadcast by TelevisaUnivision across Las Estrellas, Canal 5, and Vix. After 71 days in the house, she won with 18.2 million of the competition's 40 million total votes cast.[1][2][9] Vix subsequently commissioned Wendy, perdida pero famosa (Wendy, Lost but Famous), a reality series following Guevara's daily life, which premiered on 5 October 2023.[9] The show received a GLAAD Special Recognition Award at the 35th Annual GLAAD Media Awards in 2024.[3][4]

2024

In April 2024, Wendy Guevara joined Madonna onstage as a guest judge during the "Vogue" number of Madonna's Celebration Tour at her concert in Mexico City, prompting widespread coverage in Mexican and international LGBTQ+ media.[28] Later that year, Rolling Stone named Guevara number 25 on its global list of the 25 most influential social media creators of 2024, tracing her prominence to the "las perdidas" viral video and describing her as "the most sought-after internet celebrity in Latin America."[5]

2025–2026

In early 2025, the group collectively released their debut single "Perdidas Empoderadas," accompanied by a music video addressing the experiences of transgender women in Mexico.[29] Later in 2025, Paola Suárez hosted Perdida en Tokio, a seven-episode travel and comedy series filmed in Tokyo and broadcast on the YouTube channel México al Minuto.[16]

In October 2025, Guevara, Suárez, and Torres served as hosts of the official Wicked: For Good Halloween event in Mexico City, organized by Universal Pictures Mexico. In promotional material for the event, actors Ariana Grande and Cynthia Erivo—playing Glinda and Elphaba—directly recreated the "estamos perdidas" phrase from the group's 2017 viral video, generating widespread attention in Latin American and international media.[30]

In February 2026, Paola Suárez appeared in a branded promotional crossover titled Como agua para hervir tomates, produced in conjunction with the second season premiere of the Max series Como agua para chocolate (Like Water for Chocolate), based on the novel by Laura Esquivel. The short-form video was distributed through Max Latin America's official social media channels.[31]

Music

Members of Las Perdidas have pursued individual and collective music careers. Guevara began releasing EDM and Latin pop singles in 2021.[9]

Business ventures

The members of Las Perdidas have opened several shared businesses in their home neighborhood. In 2021, they opened a food and beverages stall in the El Coecillo neighborhood of León.[32] The members perform regularly at nightclubs and music venues throughout Mexico and in other Latin American countries, and have modeled for Mexican fashion designer Karloz Zermeño.[33]

Cultural context and reception

Las Perdidas rose to prominence in Mexico at a time when transgender women faced disproportionately high rates of violence in the country. According to the Trans Murder Monitoring Project, Mexico has consistently recorded among the highest numbers of transgender homicides in Latin America.[34] The assault on Paola Suárez in January 2024, which left her hospitalized with facial injuries and broken ribs, was reported by national outlets including El Universal and Infobae, and prompted renewed media discussion of this context.[15]

Guevara's 2023 La Casa win attracted significant coverage in English-language media. Rolling Stone published a long-form profile noting that when the result was announced, crowds gathered around Mexico City's Angel of Independence monument and described Guevara's victory as representing "a monumental shift in the portrayal of the queer community, and specifically trans people, in Latine media."[9] GLAAD published a detailed analysis of the win, citing Mexican legislators, doctors specializing in trans healthcare, and human rights advocates who described Guevara's visibility as a landmark moment for the trans community in Mexico.[1] The Advocate profiled Guevara in October 2023, contextualizing her fame within Las Perdidas' origins.[35]

A 2024 open-access peer-reviewed article published in Online Media and Global Communication (De Gruyter Mouton) used Las Perdidas as a primary case study in an analysis of queer digital celebrity in Mexico. The paper argued that the group's content, though not explicitly political, "reconfigures dominant gender narratives and opens possible scenarios to recognize non-hegemonic" trans corporeal experiences by making everyday transgender life visible on mainstream platforms.[6] The paper also noted a tension in assessments of the group among Mexican LGBTQ+ activists, with some critics contending that the group's mainstream popularity came at the cost of broader political representation, while others rejected the notion that visibility requires an activist mandate.[6]

Filmography

More information Year, Title ...
YearTitleNetwork / PlatformMembersNotes
2019Doña Flor y sus dos maridosTelevisaGuevara, SuárezSpecial guest appearance
2023Gloria Trevi: Ellas soy yoTelevisaUnivision / VixGuevara, Suárez, Kimberly IreneSupporting roles
2023El príncipe del barrioTelevisaSuárez, Kimberly IreneGuest appearance
2023–presentWendy, perdida pero famosaVixGuevaraSolo reality series; group appears in cameo roles
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Discography

Collective

More information Year, Title ...
YearTitleNotes
2025"Perdidas Empoderadas"Debut collective single
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Selected solo singles

More information Year, Artist ...
YearArtistTitle
2021–presentWendy GuevaraMultiple EDM and Latin pop singles
2022Paola Suárez"Dos, tres trucos"
2023Kimberly Irene"La página"
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Awards and nominations

More information Year, Award ...
YearAwardCategoryRecipientResult
2017MTV MIAW AwardsLords y LadiesWendy Guevara and Paola SuárezWon
2022MTV MIAW AwardsMIAWudio of the YearKimberly IreneWon
202435th Annual GLAAD Media AwardsSpecial Recognition AwardWendy, perdida pero famosa (ViX)Won
2024Rolling Stone25 Most Influential Creators of 2024 (ranked #25)Wendy GuevaraWon
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See also

References

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