Draft:Lise Buyer

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Lise J. Buyer (born 1960) is an American business executive and investor, known for her role in the 2004 initial public offering (IPO) of Google and as the founder of the IPO advisory firm Class V Group.[1][2][8] Early life and education Buyer earned a Bachelor of Arts from Wellesley College and a Master of Business Administration from the Owen Graduate School of Management at Vanderbilt University.[1] She is a former Fellow of the Davos World Economic Forum.[18] Career Early career Buyer worked as an institutional investor at T. Rowe Price, where she focused on technology investments and served on the investment committee for a science and technology fund. During her tenure, the fund was ranked #1 in technology mutual fund rankings by Lipper Analytics for multiple years.[1][11] She later became an equity research analyst covering internet and new media companies at Credit Suisse First Boston (CSFB), where she was ranked #1 in the Greenwich Associates poll for internet research.[1][10] During the dot-com bubble, she was a prominent voice on market dynamics and valuation challenges.[10] Google IPO In 2003, Buyer joined Google as Director of Business Optimization and served as a chief architect of the company’s 2004 IPO.[2][11][19] The offering was notable for its use of a Dutch auction format rather than a traditional underwriting process, an approach designed to broaden investor access and alter conventional IPO pricing dynamics.[2][9][19] In 2004, Buyer received the Google Founders' Award for her contributions to the company's initial public offering.[5][11] Class V Group In 2007, Buyer founded Class V Group, an advisory firm that guides companies preparing for IPOs.[1][8] Described as an "IPO Whisperer," she has advised dozens of companies on their transitions to the public markets, providing independent advice on narrative and underwriter alignment.[1][11][12] Major financial publications, including The New York Times and The Wall Street Journal, have cited Buyer as an independent expert on IPO market conditions and structural changes in the public markets.[14][15][16][17] Board service Buyer served on the board of directors of The Trade Desk beginning in 2019, including as Lead Independent Director and chair of the Nominating and Governance Committee.[1] She resigned from the board in April 2026; the company disclosed that her resignation was not due to any disagreement regarding its operations or policies.[4] Recognition Buyer was included in Forbes’ “50 Over 50” list in 2023.[1] She has also been featured in media coverage of IPO markets and in the book Going Public: How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution by Dakin Campbell.[1][7] In 2022, she was a featured speaker at the Fortune Brainstorm Tech conference on the panel "Making Sense Of The Market."[13] Commentary and views Buyer has been cited in media coverage discussing IPO trends, including the importance of profitability, investor expectations, and market timing.[2][16][17] She has expressed skepticism regarding the benefits for most issuers of going public via special purpose acquisition companies (SPACs) or direct listings. She has described direct listings as a "solution desperately in search of an actual, as opposed to drummed-up, problem."[3][6] Personal life As of 2023, Buyer resided in Palo Alto, California.[1]

  • Comment: Please do not remove the decline messages left by reviewers. JavaHurricane 17:27, 18 April 2026 (UTC)
  • Comment: These references are not correctly formatted. Submitter, please read referencing for beginners.
    I do not see three independent, reliable sources here with significant coverage of Buyer. Some of the references are passing mentions and some are company listings. Tacyarg (talk) 07:14, 13 April 2026 (UTC)

References "Lise Buyer – Forbes Profile". Forbes. Retrieved 2026-04-13. Loizos, Connie (2016-10-24). "IPO pro Lise Buyer on what you need to IPO in the next six months". TechCrunch. Retrieved 2026-04-13. Loizos, Connie (2020-09-02). "It's not just Airbnb: An IPO expert pushes back against the SPAC frenzy and other new ways to going public". TechCrunch. Retrieved 2026-04-13. "The Trade Desk, Inc. Current Report (Form 8-K)". U.S. Securities and Exchange Commission. 2026-04-06. Retrieved 2026-04-13. "Lise Buyer - Bio". Class V Group. Retrieved 2026-04-13. "Primary direct listing IPO? SEC, New York Stock Exchange say yes". Los Angeles Times. 2020-12-23. Retrieved 2026-04-13. "Going Public: How Silicon Valley Rebels Loosened Wall Street's Grip on the IPO and Sparked a Revolution". Next Big Idea Club. Retrieved 2026-04-13. "Rx for the IPO". Institutional Investor. Retrieved 2026-04-13. "Interview with Lise Buyer". PBS Frontline. 24 January 2002. Retrieved 2026-04-13. "Crying Foul: Boosting the Bubble?". PBS Frontline. Retrieved 2026-04-13. Epstein, Adam J. (2013-09-01). "Entrepreneurial Governance: A Conversation With IPO Icon Lise Buyer" (PDF). Directorship Magazine. Retrieved 2026-04-13. "The IPO Whisperer Lise Buyer Talks Going Public". NFX. 2021-03-31. Retrieved 2026-04-13. "Brainstorm Tech 2022: Making Sense Of The Market". Fortune. 2022-07-12. Retrieved 2026-04-13. Rusli, Evelyn M. (2011-03-27). "Investing Like It's 1999". The New York Times. Retrieved 2026-04-15. Putzier, Konrad (2019-11-22). "Decade of Mega Tech IPOs Comes to a Halt". The Wall Street Journal. Retrieved 2026-04-15. Metz, Cade (2022-04-19). "The Tech Bubble That Never Burst". The New York Times. Retrieved 2026-04-18. "SpaceX Expected to Kick Off a Wave of Mega IPOs". Bloomberg Technology. 2026-04-06. Retrieved 2026-04-18. "Lise Buyer - Contributor Profile". Workiva. Retrieved 2026-04-18. "Secrets from Google's IPO with Lise Buyer". 43North. 2025-03-13. Retrieved 2026-04-18.

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