Draft:Lola (AI assistant)
AI assistant for experiences
From Wikipedia, the free encyclopedia
Lola (formally Lola Agent) is an artificial intelligence assistant for experiences, owned by Booking Holdings.[1] It allows users to book hotels, restaurants, events and other experiences through a conversational interface.[2] It was founded in 2026 by Steve Hafner and Paul English, who co-founded Kayak, and launched on September 29, 2026.[3]
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Submission declined on 7 October 2026 by Beta Beta Beta (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Beta Beta Beta 7 days ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Comment: Sources are essentially launch announcements based on what those involved say and strongly doubt this can meet notability at this time as coverage needs to be WP:SUSTAINED. Also, there are signs of LLM, so if you are using AI, don't as it is effectively not allowed. S0091 (talk) 18:47, 9 October 2026 (UTC)
History
In April 2026, Booking Holdings reached a deal with English for the lola.com and lola.ai domains, and English joined the company.[4][5] English had previously used the name for Lola.com, a corporate travel company that operated from 2015 to 2021.[4] Hafner, who reports to Booking Holdings chief executive Glenn Fogel, led the new company's development with about 20 employees over five months. It has offices in New York and Cambridge, Massachusetts, and operates on a technology platform and brand separate from Booking.com.[3]
Service
Users make requests in conversation and complete bookings within the same conversation. According to Travel Weekly, the service focuses on restaurants, events and attractions in users' home cities, as well as hotels.[2] Skift reported that bookings are made through partners including OpenTable, ResX, SeatGeek, GetYourGuide, Booking.com and Priceline.[3] The service has a free tier and two paid membership tiers.[2]
Technology
The Boston Globe reported that Lola connects to partners' booking systems directly through software integrations, in contrast to AI agents that retrieve information by browsing the web.[5] Skift reported that Lola uses Google's Gemini model for many tasks and that the company is developing its own model.[3]
- provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles;
- are reliable: from reputable outlets with editorial oversight;
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Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia.