Draft:Mark Naples
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Mark Naples is an American public affairs and digital media executive known for his contributions to early internet privacy regulation and digital media strategy.[1] He served as a senior executive for 24/7 Real Media and provided expert testimony before the United States Senate Committee on Commerce, Science, and Transportation.[2]
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Early life and career
Naples graduated from Haverford College with a Bachelor of Arts in religion.[1] In the mid-1990s, he served as the Director of Public Affairs for the Citizens Commission on Civil Rights (CCCR).[1] During this tenure, he spearheaded a campaign to shift corporate perspectives on affirmative action toward "workplace diversity," a strategy that involved engaging the Clinton White House and placing industry leaders on national news programs to promote the business advantages of diverse workforces.[1]
In 1996, he lobbied on behalf of telecommunications interests for the passage of the Telecommunications Act of 1996, which facilitated the expansion of the commercial web.[1]
Digital media leadership
Naples served as a managing editor for AOL.com before joining 24/7 Real Media (now part of WPP plc).[1] At 24/7 Real Media, he held roles including Chief Marketing Officer, Director of Investor Relations, and Privacy Officer during the company's growth in the early 2000s.[1]
On July 11, 2001, Naples testified before the U.S. Senate Commerce Committee during a hearing titled "The Need for Privacy Protections: Is Industry Self-Regulation Adequate?"[2] His testimony focused on industry self-regulation and consumer data protection in the digital advertising sector.[1] In 2010, he was one of the authors of the self-regulatory principles that formed the basis of the Digital Advertising Alliance (DAA).[1]
Later career
In 2002, Naples founded WIT Strategy, a strategic communications firm specializing in the adtech and digital media sectors.[1] He has been a frequent contributor to industry publications such as MediaPost and has served on the boards of the iMedia Summits and the TD Foundation.[1][3]
In 2018, Naples was involved in a contract dispute, LiveIntent, Inc. v. Naples, in the United States District Court for the Southern District of New York.[4] The court dismissed fraud counterclaims in the case, ruling that the dispute was primarily a matter of contract law.[5]
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