Draft:Mimiq
Indian inclusive cosmetics brand for vitiligo and skin differences
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Mimiq is an Indian inclusive cosmetics brand founded in 2025 and headquartered in Coimbatore, Tamil Nadu. Developed under the parent company Thayagam Innovations, the brand specialises in high-performance complexion products designed for people with visible skin differences, with a primary focus on individuals living with vitiligo. Its products are also used to conceal scars and other skin concerns.
Submission declined on 10 June 2026 by CherryPie94 (talk).
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Submission declined on 10 June 2026 by CherryPie94 (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by CherryPie94 39 days ago.
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. HarshaMukund (talk) 18:02, 9 June 2026 (UTC)
Background
Vitiligo is a chronic skin condition characterised by patches of skin losing their pigment. People with vitiligo have historically had limited access to cosmetics designed specifically for their needs. Mimiq was created to address this gap in the Indian beauty market, offering long-lasting, inclusive complexion products.
Founding
Mimiq was founded by Harsha Soundararajan in 2025. The brand operates under Thayagam Innovations, a private company based in Coimbatore, Tamil Nadu.
Recognition
Estée Lauder Companies BEAUTY&YOU India 2025
In October 2025, Mimiq was named the winner of the IMAGINE: Best Pre-Launch Beauty Concept category at the Estée Lauder Companies BEAUTY&YOU India 2025 programme.[1] The award recognised the brand for its inclusive, high-performance complexion products for people with visible skin differences, such as vitiligo.[2]
BEAUTY&YOU India is an annual programme run in partnership with Nykaa and Startup India to identify and support the next generation of Indian beauty entrepreneurs. Winners receive funding, mentorship from global experts, national visibility through Startup India, and brand-building and distribution support from Nykaa.[3]
Products
Mimiq's product line is focused on complexion makeup engineered for individuals with vitiligo and other visible skin differences. The brand's formulations are designed for high coverage, durability, and inclusion across a range of skin tones. Products may also be used to conceal scars and tattoos.
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