Draft:Miovision Technologies
Traffic data technology company
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Miovision Technologies
Miovision Technologies Incorporated is a Canadian technology company headquartered in Kitchener, Ontario, that develops software and hardware systems for traffic management and road safety. Its products are used by municipalities, transportation agencies, and engineering consultancies to collect traffic data, monitor intersections, and analyze roadway conditions.
The company was founded in 2005 and has since expanded through a series of acquisitions and funding rounds, with its systems reported to be deployed in more than 68 countries. [1] [2]
History
Miovision was founded in 2005 by Kurtis McBride, Kevin Madill, and Anthony Brijpaul, then engineering students at the University of Waterloo. The company's initial focus was on replacing manual traffic counting — a labour-intensive process that had changed little for decades — with video-based automation.[1] Writing in Wired in 2015, journalist Issie Lapowsky profiled the company's technology as an attempt to automate intersection data collection, noting that Miovision had developed systems capable of processing footage and extracting traffic data without human review.[3] In 2014, the company relocated its headquarters to Catalyst 137, a former furniture factory in downtown Kitchener.[4] By the early 2020s, Miovision had grown to employ more than 500 people and had expanded beyond data collection into traffic signal optimization, safety monitoring, and connected vehicle applications. The Globe and Mail profiled McBride in its Report on Business Magazine in 2025, describing Miovision as part of a generation of Canadian technology companies seeking to apply data and artificial intelligence to urban infrastructure problems.[5] Toronto Life similarly examined McBride's work in the context of Toronto's traffic gridlock, framing Miovision's approach as an attempt to use real-time data to reduce chronic congestion.[6]
Growth and Acquisitions
Between 2021 and 2024, Miovision completed six acquisitions intended to expand its platform from data collection into signal optimization, safety analytics, emergency vehicle systems, and connected vehicle technology. In 2021, the company acquired Traffop, a U.S.-based provider of automated traffic signal performance measurement software.[7] The following year it acquired Rapid Flow Technologies, a Pittsburgh-based firm specializing in adaptive signal control.[8] In 2023, Miovision acquired MicroTraffic, a road safety video analytics company, and completed its largest transaction to that point: the purchase of Global Traffic Technologies (GTT) for USD $107 million.[9] [10] GTT's flagship product, Opticom, is a signal preemption and transit priority system used by emergency services and transit agencies across North America. ITS International described the GTT deal as a signal of Miovision's intention to consolidate multiple categories of traffic technology under a single platform.[10] In 2024, the company acquired Traffic Technology Services (TTS), a vehicle-to-everything (V2X) communications firm, and CJ Hensch, a Texas-based traffic data collection company.[11][12]
Funding
Miovision has raised more than CAD $300 million in total capital. In April 2023, the company announced a CAD $260 million growth funding round co-led by TELUS Ventures, Maverix Private Equity, and Export Development Canada (EDC), coinciding with its acquisition of Global Traffic Technologies.[13]
Later that year it closed an additional CAD $36 million as a second tranche of the same round, bringing the combined total to CAD $296 million.[14] Earlier funding included a CAD $15 million convertible note round closed in 2018.[15]
Industry Impact and Recognition
Miovision's work on intersection safety attracted broader public attention in 2024 and 2025 through a partnership with the Canadian Automobile Association (CAA). A joint study using Miovision's near-miss detection technology identified more than 600,000 conflict events involving pedestrians and cyclists at monitored intersections across Canada.[16][17] The findings were covered by CP24, CTV News, Global News, and CityNews, and were cited in discussions about urban safety policy and Vision Zero initiatives.[18][19][20][21] The company and its leadership have received recognition from several Canadian organizations. Miovision was named to Deloitte's Technology Fast 500 in North America and Fast 50 in Canada in both 2024 and 2025, and was recognized as one of Canada's Best Managed Companies and Canada's Greenest Employers in 2025.[22][23][24][25][26][27]CEO Kurtis McBride received the EY Entrepreneur of the Year award for Ontario in 2024.[28] The Globe and Mail included Miovision on its list of Canada's Top Growing Companies.[5] In a 2024 article, The Logic examined Miovision's expansion into connected vehicle technology, describing its effort to link traffic signals with in-vehicle systems as part of a broader push to reduce urban congestion through real-time data exchange between infrastructure and vehicles.[29] La Presse covered the company's work in 2025 in the context of Canadian efforts to use technology to address productivity losses linked to traffic congestion.[30]