Draft:Nexoya

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Nexoya is a Swiss SaaS company headquartered in Zurich that develops software for cross-channel digital marketing budget allocation and marketing analytics.[1][2] Founded in 2018 by Marco Hochstrasser and Manuel Dietrich, the company develops software that aggregates advertising performance data and uses predictive analytics to generate recommendations for reallocating marketing budgets across campaigns.[1][2]

History

Nexoya was founded in 2018 by Marco Hochstrasser and Manuel Dietrich in Zurich.[1] The company was incubated at BlueLion, a startup incubator established by the City of Zurich, ETH Zurich, the University of Zurich, Swisscom, and Zürcher Kantonalbank.[3]

In March 2023, the company raised $5 million in a Series A funding round led by BlackSheep MadTech Fund, managed by Eureka! Venture SGR.[1][4][5] At the time of the funding round, the company employed 24 people across offices in Zurich and Berlin.[1]

In January 2025, PwC included Nexoya in its Scale AdTech Programme, selecting six companies from over 1,000 applicants.[6]

Technology

Nexoya’s platform integrates with advertising platforms including Google Ads, Meta, LinkedIn, TikTok, and Microsoft Advertising.[4] The system uses predictive analytics models to analyse campaign performance data and generate recommendations for budget allocation across marketing channels.[2][7]

The company operates in the marketing mix optimization segment of the advertising technology industry.[1]

References

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