Draft:Oskar Hartmann
entrepreneur
From Wikipedia, the free encyclopedia
Oskar Richardovich Hartmann (born May 14, 1982) is a German serial entrepreneur, business angel, international investor, author, and athlete. He is the founder and co-founder of several major e-commerce companies including KupiVIP, CarPrice, Sapato.ru, Teamo.ru, Shopping Live, and Aktivo. Hartmann has invested in over 150 international companies through his family holding company Hartmann Holdings, including several unicorns valued at over $1 billion.[1]
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Submission declined on 26 March 2026 by ChrysGalley (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources.
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Comment: What we are not seeing here is reliable sources that are fully independent of the subject giving in depth coverage of the subject himself/his career. See WP:GOLDENRULE and we need three of them. ChrysGalley (talk) 11:27, 26 March 2026 (UTC)
May 14, 1982
Oskar Hartmann | |
|---|---|
| Born | Oskar Richardovich Hartmann May 14, 1982 |
| Citizenship | Germany |
| Occupations | Entrepreneur, business angel, investor, author, athlete |
| Years active | 2000–present |
| Known for | Founder of KupiVIP, CarPrice, Sapato.ru |
| Spouse | Tatyana Vladimirovna Hartmann (née Kozevina) |
| Children | 4 |
| Website | https://oskarhartmann.com |
Early life and education
Hartmann was born on May 14, 1982, in Dzhambul (now Taraz), Kazakh SSR, USSR, into a large family of German resettlers. His father, Richard Wilhelmovich Hartmann, worked as an engineer at a motor pool, while his mother, Elizaveta Frantsevna Hartmann, was a schoolteacher.[2]
In 1990, his family emigrated to Germany. From the age of 10, Hartmann worked various jobs including courier, newspaper delivery, and repairing and reselling toys to earn money. In 1999, at age 17, he participated in an exchange program and attended Tuscarawas Valley High School in Ohio, United States, where he worked at a boat refueling station and sold fish bait.[2]
In 2000, Hartmann returned to Germany, graduated from technical gymnasium, and launched his first business—an online store for sports nutrition called ProFitness Shop. In 2004, he completed alternative civilian service at the Russian Children's Clinical Hospital (RDKB) in Moscow.[3]
Hartmann graduated from WHU – Otto Beisheim School of Management with a degree in International Economics. During his studies (2005–2006), he completed internships at BMW in Malaysia, GameGoods in Cologne, and Boston Consulting Group in Moscow. He also studied through exchange programs at the University of Hawaii MBA program and the Financial Academy in Moscow.[2]
In 2007, Hartmann permanently relocated to Russia. He holds German citizenship and was recognized as one of the 1,000 wealthiest residents of Germany in 2018.[4]
Business career
KupiVIP
In 2008, Hartmann founded KupiVIP, an online fashion and footwear retailer that became one of the first major private shopping clubs in Russia. In 2011, the company attracted $55 million in investment from Accel Partners, Mangrove Capital Partners, and Bessemer Venture Partners—the largest investment in Russian e-commerce at that time.[5]
In 2014, KupiVIP ranked 15th in Forbes magazine's rating of the most valuable companies of Runet with a valuation of $180 million. By 2015, the company reached a turnover of 16.5 billion rubles ($255.4 million) and achieved operational break-even. Over the company's lifetime, Hartmann attracted more than $135 million in investments from major international organizations including Intel Capital, the European Bank for Reconstruction and Development, and others.[2]
Other ventures
In 2010, Hartmann launched Sapato, an online shoe retailer, and Shopping Live, a teleshopping network. In 2012, Ozon acquired Sapato in a strategic investment deal. At the time of sale, Sapato.ru had 2.5 million monthly visitors and was the third most recognized online store in Russia.[6]
In 2014, Hartmann co-founded CarPrice, a platform for selling used cars. By 2024, the company had grown to include more than 150 locations across Russia and was ranked among the most valuable companies in Runet by Forbes.[2]
In 2015, he created Aktivo, Russia's first real estate crowdfunding platform.[2]
Investment activities
Hartmann has invested in over 150 international companies through his family holding company Hartmann Holdings, as well as through investment funds Fastlane Ventures, Simile Ventures Partners, and LARIX. His portfolio includes several unicorn companies—startups valued at over $1 billion.[7]
Notable investments include:
| Company | Country | Industry | Status / Valuation |
|---|---|---|---|
| Sukar.com | UAE | E-commerce | Sold to Souq.com (acquired by Amazon) |
| Fab.com | USA | E-commerce | Valued at $1 billion (2013) |
| Sapato | Russia | E-commerce | Sold to Ozon |
| SellAnyCar | UAE | Auto platform | AED 1 billion sales (2019) |
| Cars24 | India | Auto platform | Valued at $3.23 billion |
| Slice | India | Fintech | Valued at $1.8 billion |
| Sennder | Germany | Logistics | Valued at $1 billion |
| Flaschenpost | Germany | Beverage delivery | Sold for €1 billion (2020) |
| eToro | Israel | Fintech | Valued at $5.5 billion (2025) |
| Spinny | India | Auto platform | Valued at $1.7 billion (2025) |
| Flink | Germany | Quick commerce | Valued at $2.85 billion (2023) |
| Ninjacart | India | B2B platform | Valued at $815 million (2022) |
From 2017 to 2022, Hartmann served on the board of directors of Alfa-Bank. In 2021, he joined the board of directors of real estate developer Samolet as an independent director.[2]
In 2024, Hartmann was ranked 18th in the Top Angel Investors 2010–2024 by CB Insights and 17th in the Top 20 SaaS Angel Investors in Cyprus 2025.[2]
Philanthropy
Hartmann is a co-founder of several organizations supporting entrepreneurship:
- WELF Endowment Fund (2018)
- Russian Economy Fund (2012–2017)
- Equium Business Club—ranked second in the most expensive business clubs rating by Kommersant magazine in 2023[8]
- Preactum Program
- PRO Women Community
- Mentori
His philanthropic projects reach more than 100,000 participants annually.
Sports achievements
Hartmann is actively involved in rowing on ergometer, cycling, running, triathlon, and snowboarding. In August 2019, he set two world records in Concept2 indoor rowing:
- 100 meters in 13.5 seconds
- 387 meters in one minute[2]
In October 2019, at Gazprom Arena stadium in Saint Petersburg, he improved his 100-meter result to 13.3 seconds and completed 500 meters in 1 minute 19.5 seconds. According to the Concept2 rankings for 2021, his result of 12.9 seconds for 100 meters placed third in the world in his age category.[9]
Media and public appearances
In 2018, Hartmann participated in the reality show "Secret Millionaire" on the Pyatnica! TV channel, where he traveled to Severodvinsk in Arkhangelsk Oblast and donated approximately five million rubles to local residents.[2]
Since 2017, Hartmann has been running a YouTube channel for entrepreneurs. As of 2025, his channel has over 544,000 subscribers, and his total social media audience exceeds 1.4 million followers.[2]
Books
Hartmann has authored two books published by Bombora:
- Just Do It! Do It Simply! (Russian: Prosto Delay! Delay Prosto!, 2019) — focusing on personal effectiveness and overcoming life challenges. The book sold over 300,000 copies. At the book launch, Hartmann signed 30,000 copies in a continuous 28-hour autograph session, setting a record.[10]
- Alternate. Super Goals. Happiness. Balance. (Russian: Alterneyt. Sverkhtseli. Schastye. Balans, 2024) — about achieving ambitious goals in different areas while maintaining happiness.[11]
Awards and recognition
Personal life
Hartmann is married to Tatyana Vladimirovna Hartmann (née Kozevina, born May 16, 1981), a Muscovite who graduated from Moscow Medical College No. 5 and developed her own business—a flower delivery service called Home De Fleur. The couple has four children: Damian, Ekaterina, Richard, and Vladimir.[12]
Business failures
Hartmann has been open about his business failures. Out of 43 projects he launched, many completely failed. Among his notable losses, Hartmann mentions Kupibonus, Heverest, and Homefair. He also expressed regret about selling his shares in Ozon, which he estimates would have been worth $200–300 million had he held onto them.[2]
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