Draft:Ossama Ogla
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Ossama Ogla
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Ossama Ogla is a business executive serving as General Manager for the Middle East at The Estée Lauder Companies. He was appointed to the role in 2025 and oversees the company’s operations, commercial strategy, and regional development across Middle Eastern markets.[1]
Career
Ogla has held leadership roles across the beauty, consumer goods, and technology sectors. Prior to joining The Estée Lauder Companies, he served as Managing Director for the Middle East and Africa at Dyson, where he led regional operations and business transformation initiatives.[1]
Earlier in his career, he held roles at L'Oréal and Motorola Mobility, focusing on marketing, brand development, and general management across international markets.[2]
The Estée Lauder Companies
Ogla joined The Estée Lauder Companies in September 2025 as General Manager for the Middle East.[2] In this role, he oversees operations, commercial strategy, and financial performance across the region, including full profit-and-loss responsibility.[3]
His responsibilities include leading the company’s regional growth strategy, strengthening market presence, and expanding omnichannel capabilities across Middle Eastern markets.[1][4]
His appointment forms part of the company’s broader “Beauty Reimagined” strategy, aimed at accelerating growth, improving operational efficiency, and strengthening local market relevance.[3][1]
Recognition
In 2020, Ogla was named among the “Top 50 Marketing Executives” (also referred to as “Top 50 Storytellers”) in the Middle East by Forbes Middle East.[5]
Media coverage
Ogla’s appointment and leadership role have been covered by industry publications including Business of Fashion and Vogue Business.[6][2]
Additional coverage has appeared in trade and industry outlets such as Global Cosmetics News, Global Cosmetic Industry, and Arabian Beauty Business, reporting on his appointment and regional strategy.[1][4][3]