Draft:Precorporation
Definition of a term
From Wikipedia, the free encyclopedia
Precorporation is a term proposed by Mark Fisher which describes a forecasting nature of subsuming hegemonial adversaries by affecting and changing visions to better serve capitalist objectives. [1] The term is a neologism from incorporation that only seeks to capture undertakers once opposed to an elite, whereas precorporation defines a perpetuating formatting of rising desires of counter cultures. Meaning that it is hard to imagine any alternatives to current mainstream social order, hence precorporation proposes that we have innate hegemonistic values from the beginning. [2] In academic discourse co-optation is used more in social sciences as opposed to incorporation, albeit having the same meaning.
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Origins
Fisher wrote about precorporation in his book Capitalist realism where he described the problem of needing to incorporate opposing forces and usurp their ambitions into mainstream culture. Until the 80s' viable alternatives still existed but now he proposes that all ambitions have been incorporated and there are no grand opposing forces left to incorporate. The lack of alternatives has made it hard to conceptualise a rival order and has formatted the unconscious to accept the hegemonistic beliefs. [2] Even new adversaries are taking the form of previous counter cultural movements, that are ostensibly different and coming from the other, but rather mainstream. Thus the nature of precorporation also suggest a facilitation in forecasting incoming counter cultures as they seem to repeat old forms of resistance or come from within. [1] This development is related to a concept of retrocorporation, a further developed concept supposing that counter cultural movements are delimited and engaged with respect to the past in nostalgia, thus taking the form of what was gone and reviving it in the present making resistance ephemeral since it pertains to the past that has already been incorporated. [3]
Contemporary example
In January 2021 a reddit user noticed how a certain hedge fund held Game Stop shares in a short position, and begun to support other users to buy the shares. Here the strategy was to buy the company's shares to artificially rise the value concluding in a loss for the hedge fund, the deployment was fast, narrowing the funds options to retaliate. It was not a well kept secret as some bought the shares on Robinhood platform that made profit by selling its users data which allowed the platform to keep its transaction prices small, a promise to make financial trading an equal opportunity for all. This highlights the precorporative nature of the event where counter hegemonic behaviour was captured before it was thought about. Some funds lost money while others made profit by selling guarantees and securities to short-sellers and trading platforms put an end to the game by halting transactions over the share. [4]