Draft:Replika Software

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Replika Software is a social commerce technology company founded in 2016 by Kareen Mallet and Corey Gottlieb. The company develops software used by brands to track and attribute product recommendations shared through digital channels such as social media.

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IndustrySocial commerce
Founded2016
FoundersKareen Mallet, Corey Gottlieb
HeadquartersNew York City, United States
Quick facts Industry, Founded ...
Replika Software
IndustrySocial commerce
Founded2016
FoundersKareen Mallet, Corey Gottlieb
HeadquartersNew York City, United States
Websitehttps://www.replikasoftware.com
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History

Replika Software was founded in 2016 in New York City by Kareen Mallet, former fashion director at Neiman Marcus and Bergdorf Goodman, and entrepreneur Corey Gottlieb.[1]

The platform enables brands to activate networks of sales associates, stylists, influencers and other brand advocates to share product recommendations online and track resulting sales.[2]

In 2020, Replika Software received investment from L'Oréal through its BOLD corporate venture capital fund and from LVMH through LVMH Luxury Ventures.[2][1]

Media coverage

Replika Software has been referenced in reporting about social commerce and fashion technology startups.

Vogue Business cited Replika Software as part of the emerging French fashion-technology ecosystem, noting that companies such as LVMH and L’Oréal have partnered with startups developing social selling tools.[3]

The company has also been mentioned in coverage of L'Oréal’s broader digital strategy and investments in e-commerce technologies.[4]

Industry publication Consumer Goods Technology reported that L'Oréal invested in Replika as part of its strategy to expand social commerce capabilities and strengthen its e-commerce ecosystem.[5]

Replika has also been cited among technology platforms retailers are experimenting with as social commerce expands.[6]

The company has been referenced in discussions about how luxury brands are investing in customer-facing technology and digital commerce tools.[7]

References

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