Draft:RevenueCat
B2B SaaS for in-app subscriptions and purchases
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RevenueCat is an American technology company that provides a subscription management platform for mobile and web applications.[1] The company's software is used by developers to implement, manage, and analyze in-app purchases and subscriptions across different platforms, including iOS, Android, and the web.[2][3] As of 2025, the platform was used by over 50,000 apps, including OpenAI's ChatGPT and Notion.[4]
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Submission declined on 5 February 2026 by DoubleGrazing (talk).
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Raduv04 (talk) 11:56, 5 February 2026 (UTC)
Miguel Carranza (CTO)
| Industry | Financial technology, SaaS |
|---|---|
| Genre | In-app subscription and purchase management |
| Founded | 2017 |
| Founders | Jacob Eiting (CEO) Miguel Carranza (CTO) |
| Headquarters | Brandon , U.S. |
Area served | Worldwide |
Key people | Jacob Eiting (CEO) Miguel Carranza (CTO) |
| Products | Subscription management SDK, Paywalls, Web Billing, Analytics |
| Website | www |
History
RevenueCat was founded in 2017 by Jacob Eiting and Miguel Carranza. The founders had previously worked together at the brain-training app company Elevate, where they built a custom in-app subscription management system. They identified a common problem for app developers in the complexity of managing subscriptions across different platforms and the lack of detailed analytics from app stores.[1] The company was part of the Y Combinator Summer 2018 batch.[1]
In October 2018, RevenueCat raised a $1.5 million seed round led by SaaStr.[5] In August 2020, the company raised a $15 million Series A round led by Index Ventures.[2] At the time, the company reported serving over 3,000 apps and tracking over $200 million in developer revenue.[2]
In May 2021, the company raised a $40 million Series B round led by Y Combinator Continuity, with its valuation reaching $300 million.[6][7]
In April 2024, the company secured $12 million in additional funding in a round led by Adjacent, bringing its total funding to over $68 million at the time. The company also reported having $20 million in annual recurring revenue (ARR).[8]
In May 2025, RevenueCat announced a $50 million Series C funding round led by Bain Capital Ventures, valuing the company at over $500 million.[9] The round was covered by multiple financial news outlets, including Reuters, Axios, and Yahoo! Finance.[10][11][12]
Products and Services
RevenueCat provides a software development kit (SDK) and backend infrastructure that acts as a unified layer between an app and various app stores (Apple App Store, Google Play Store) and payment processors.[2] The platform handles receipt validation, subscription status tracking, and provides a single data source for customer subscription events.[1]
Key features of the platform include:
- Cross-platform subscription management: A single backend to manage subscriptions across different platforms.[1]
- Real-time analytics: A dashboard that provides metrics on revenue, churn, and other key performance indicators.[2]
- Integrations: The platform integrates with various third-party services for analytics, attribution, and marketing.[2]
- Paywalls: A no-code, drag-and-drop editor for creating and testing paywalls that can be updated remotely without requiring an app store review.
- Web Billing: Support for processing payments outside of the app stores, often in partnership with payment providers like Paddle.[13][14][3]
Industry Analysis and Reports
RevenueCat is frequently cited in technology publications for its annual "State of Subscription Apps" report, which analyzes trends in the mobile app economy based on aggregated data from the apps using its platform.[15][16][17] The reports provide insights into app monetization, subscriber retention, and revenue benchmarks, and are used by journalists and industry analysts to understand the financial health of the app ecosystem.[15][16] For example, TechCrunch described the company as the "largest collection of subscription app developers on one platform" outside of Apple and Google when reporting on its 2024 study.[15]
Acquisition
In September 2024, RevenueCat announced its first acquisition, buying the subscription-based "audiobooks" app, Dipsea.[18] The company stated the acquisition was intended to provide a live testing ground for its own new features and to publicly share insights on scaling a subscription app business.[18]
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