Draft:RevolutionRace
Outdoor clothing and sports company from Sweden
From Wikipedia, the free encyclopedia
RevolutionRace AB (also known as RVRC) is a Swedish e-commerce company that designs and sells outdoor clothing directly to consumers. Founded in 2014 in Borås by Pernilla Nyrensten and Niclas Nyrensten, the company sells in over 40 countries and reported annual net sales exceeding SEK 2 billion in 2025.[1] It is listed on Nasdaq Stockholm Mid Cap under the ticker symbol RVRC.
 | Review waiting, please be patient.
This may take 2 months or more, since drafts are reviewed in no specific order. There are 4,268 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
| Company type | Corporation |
|---|---|
| Nasdaq Stockholm: RVRC | |
| Industry | Retail |
| Founded | 2014 |
| Founders | Pernilla Nyrensten Niclas Nyrensten |
| Headquarters | Borås, Sweden |
Area served | Worldwide |
| Products | Outdoor clothing and equipment |
Number of employees | ~135 (2024) |
| Website | revolutionrace |
History
Foundation and early years (2014–2017)
RevolutionRace was founded in 2014, originally under the name Fritidsfabriken AB, by Pernilla Nyrensten and Niclas Nyrensten in Borås, Sweden.[2] The company sold outdoor clothing online, targeting consumers directly without intermediaries.[3]
Private equity investment (2017)
In October 2017, Swedish private equity firm Altor Equity Partners acquired a majority stake in RevolutionRace. At the time the company had a turnover of approximately SEK 120 million.[4] Altor had previously invested in outdoor brands including Helly Hansen and Rossignol.[4]
Initial public offering (2021)
On 16 June 2021, RevolutionRace listed on Nasdaq Stockholm Mid Cap at an offering price of SEK 75 per share, giving the company a market capitalisation of SEK 8.47 billion.[5][6] Pernilla Nyrensten was reported to be the first female founder to take a company public as CEO in the Stockholm Stock Exchange's 160-year history.[7][2]
Leadership changes (2022)
In August 2022, Pernilla Nyrensten stepped down as CEO, remaining on the board of directors.[8] Paul Fischbein, who had served as chairman since January 2021, took over as acting CEO before being appointed permanently in October 2022.[9]
Operations
Business model
RevolutionRace operates through a direct-to-consumer (D2C) e-commerce model, selling through its own online channels without third-party retailers or wholesalers.[3] As of 2025, the company serves customers in approximately 40 countries.[1]
The company began expanding into physical retail in 2025. An outlet store opened in Barkarby, Stockholm in April 2025,[10] and a brand store opened on Kungsgatan 5 in central Stockholm later that year.[11] A further store in Haparanda, northern Sweden, was announced for spring 2026.[12][13]
Products
RevolutionRace designs and sells outdoor clothing and accessories, including trousers, shell jackets, fleece garments, thermal underwear, and accessories. The company is particularly associated with its Nordwand trousers, which were among its first products.[1]
Markets
The DACH region (Germany, Austria, and Switzerland) is RevolutionRace's largest market, accounting for 55% of total sales in Q1 2025/26, with the Nordic countries representing 27%.[14] Non-Nordic markets have accounted for more than 75% of total revenues since 2023.[15] A dedicated Swiss webshop launched in 2021.[16]