Draft:Seeles AI
Chinese generative AI company for 3D content
From Wikipedia, the free encyclopedia
Seeles AI (officially Shenzhen Seele Technology Co., Ltd.; Chinese: 全灵（深圳）网络有限公司) is a Chinese technology venture headquartered in Shenzhen, specializing in the development of generative artificial intelligence for three-dimensional (3D) environments. The company was established in 2022 by Wang Shimu, the former Vice President of NetEase Cloud Music and a former executive at Tencent.[1] Its primary technical output centers on multimodal large language models (MLLM) capable of synthesizing interactive assets and game logic from natural language inputs.
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History
The company's formation followed Wang Shimu's departure from Tencent’s social video division. In its early stages, the firm experimented with 3D social applications, such as the mobile platform "KoKo," before pivoting in 2023 to focus on generative AI infrastructure specifically for the video game industry. In November 2024, the company secured approximately $10 million in funding to accelerate the development of its "3D+AI" research, targeting both the Chinese and North American markets.[1]
By late 2025, the company announced the public release of its Seele-1 model. This model integrated earlier research into the "EVA-01" architecture, moving the company's focus from mere visual synthesis to the generation of functional 3D objects with embedded physical properties.[2]
Technical architecture
The core of the Seeles AI platform is a multimodal pipeline that interfaces generative models with web-based rendering standards, including Three.js and WebGPU. Unlike 2D-to-3D generators that produce static meshes, the Seele-1 architecture focuses on "interactive logic," where generated entities include pre-configured physically based rendering (PBR) textures and behavioral scripts.
The system automates the synthesis of entire 3D environments and utilizes autonomous agents to write procedural code in C# or JavaScript for non-player character (NPC) interactions. This approach is intended to streamline the production cycle for independent game developers, shifting toward a model of one-person game production.
Operations and industry impact
Seeles AI operates via a software-as-a-service (SaaS) model, offering tools for individual creators alongside enterprise API access for professional studios. In early 2026, the platform expanded its scope by integrating an industry directory to aggregate developments in generative engine optimization (GEO).
The company’s growth has sparked discussion within the 3D modeling industry regarding the copyright status of AI-trained datasets and the potential displacement of entry-level technical roles.[3] Tech analysts have noted the company as a participant in the broader shift from AI-assisted creative tools to end-to-end automated production systems.