Draft:Spiritory
German online spirits marketplace
From Wikipedia, the free encyclopedia
Spiritory is a Munich-based online marketplace for whisky, rum, cognac, wine, and other spirits, founded by Janis Wilczura and Clemens Bennier in 2022.[1][2] The company operates in 11 European countries.[3] Categories traded include Scotch whisky, Japanese whisky, bourbon, rum, cognac, wine, and champagne.[4]
 | Review waiting, please be patient.
This may take 8 weeks or more, since drafts are reviewed in no specific order. There are 3,261 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
History
The startup company was founded by Janis Wilczura and Clemens Bennier in Munich in March 2022.[1][2][5] The idea originated when Wilczura purchased a Japanese whisky bottle during a trip to Japan and found existing secondary-market platforms inadequate for reselling it.[6][1] The platform launched in mid-2022.[7]
In February 2024, Business Punk included Wilczura in its annual "Watchlist" of 100 people to watch.[8] In October 2024, the company completed a pre-seed financing round that included Ludwig Fresenius Pioneer Ventures AG, Andreas Wiele (former ProSiebenSat.1 supervisory board chairman), and Hochschule Fresenius.[9][1] By 2024, the platform had several thousand users and trading volume in the millions of euros.[1]
In September 2025, Pernod Ricard's German division entered into a direct-to-consumer distribution agreement with Spiritory for premium whisky brands including Chivas Regal, The Glenlivet, Redbreast, and Midleton.[10][11][12]
In January 2026, a further financing round included German comedian Michael Mittermeier among new and existing investors.[3][5]
Business model
Spiritory serves as an online marketplace, facilitating trades between sellers and buyers.[1] The platform provides standardized product pages; sellers list bottles and sold bottles must pass authentication before completing transactions.[1][9] Sellers must ship sold products to the buyer after authentication; items that do not meet the platform's quality standards are rejected.[13][14] Spiritory features a stock market-like variable pricing framework using a proprietary algorithm that combines historical sales data with current bid and ask prices to generate market values.[1] The platform discloses price histories and offers portfolio management tools for tracking collections.[1][7] The company's coverage and user base are concentrated primarily in the European market.[1][10][15][16][17]