Draft:Tim Antric
New Zealand social marketer and researcher
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Tim Antric (born in Darlington, England) is a New Zealand social marketer and researcher. He is Kaiarataki (Managing Director) of Hemisphere, a Wellington behaviour change agency, and is known for producing the first comprehensive academic study of social marketing practice in Aotearoa New Zealand.[1]
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Submission declined on 21 February 2026 by MightyRanger (talk).
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Education
Antric holds a Bachelor of Science with Honours in Health Promotion from the University of West London (2005), a Master of Management Studies in Social Enterprise (First Class Honours) from the University of Waikato (2015), and a PhD from the University of Waikato (2021), completed with a University of Waikato Doctoral Scholarship.[2] He is a Fellow of the Chartered Institute of Marketing and a Fellow of the Royal Society for Public Health.[3]
Career
Antric worked in health promotion in the United Kingdom before relocating to Aotearoa New Zealand in 2001. He subsequently held public health roles at Toi Te Ora Public Health, Waikato District Health Board, and the Accident Compensation Corporation, and served as Project Manager for the National Depression Initiative at the Mental Health Foundation of New Zealand.
From 2013 to 2017 he was Executive Director of Public Libraries of New Zealand, where he was a public spokesperson on library usage trends and digital access.[4][5]
He joined GSL Network in 2008 — which merged with Promotus in 2013 to form GSL Promotus — and led the establishment of the Breastfeeding NZ social media communities in 2010, commissioned by the Ministry of Health. A Yale School of Public Health case study in 2018 described the campaign as a long-term, multi-faceted government health promotion that built a community of more than 10,000 followers within four years.[6]. The community now sits at more than 97,000.[7]
He returned to the agency as General Manager, Client Solutions in 2021 and became Managing Director when it rebranded as Hemisphere in 2022.[8] In 2025, Hemisphere entered a formal rangapū (partnership) with Big River Creative, a Māori-owned Wellington design agency directed by Te Awanui Reeder.[9]
Research
Antric's doctoral thesis (University of Waikato, 2021) tracks social marketing in Aotearoa New Zealand across four government eras from 1984 to 2017, drawing on appreciative inquiry interviews with 20 practitioners.[2] The thesis is held at hdl.handle.net/10289/14615.
His peer-reviewed publications include work on the relationship between social marketing and public relations,[10] the rise and fall of social marketing in New Zealand — cited in a 2022 Social Marketing Quarterly collection on lessons from unsuccessful interventions internationally[11] — and, with Te Awanui Reeder, the first published conceptual framework for Tiriti-dynamic social marketing.[12]
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