Draft:Veo Technologies
Danish sports technology company
From Wikipedia, the free encyclopedia
Veo Technologies ApS is a software development company focused on automated video production and analytics for team sports.[1] The company partners with sports organizations, clubs, and federations worldwide, including USA Lacrosse,[2] United Soccer League,[3] and professional football academies in the Premier League, La Liga, Serie A, and Major League Soccer.[4]
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| Company type | Private |
|---|---|
| Industry | Sports technology |
| Founded | 2015 |
| Founders | Henrik Teisbæk, Jesper Taxbøl, Keld Reinicke |
| Headquarters |
|
| Website | veo |
The company is headquartered in Copenhagen, Denmark, with offices in Miami, Florida, and London, England.
History
Veo Technologies ApS was incorporated on 10 November 2015 in Denmark by Henrik Teisbæk, Jesper Taxbøl, and Keld Reinicke.[5] The company was originally incorporated under the name Sportcaster ApS before being renamed Veo ApS and subsequently Veo Technologies ApS.[5] The company was created to provide automated video production technology to grassroots and sub-elite sports teams.[6]
In August 2017, Veo raised a €2 million seed round.[7] In late 2018, Veo entered the commercial market with the release of its first AI-automated camera system, designed to record and track field sports without a human camera operator.[1] In September 2019, the company raised a $6 million Series A round led by Ventech, Seed Capital, and Courtside Ventures to support its initial expansion into the United States market.[8]
In January 2021, Veo closed a €20 million Series B round led by Chr. Augustinus Fabrikker, with participation from existing investors Ventech and Seed Capital.[1] During this period, the company launched the Veo Cam 2, which added live-streaming capability over Wi-Fi and cellular networks, along with the Veo Analytics platform.[9]
In June 2022, Veo raised an $80 million Series C round led by ATP, the fourth-largest pension fund in Europe, with participation from existing investors Ventech, Seed Capital, and Chr. Augustinus Fabrikker.[9] In May 2022, Veo launched the Veo Cam 2's live-streaming feature. By March 2022, the company reported surpassing one million recorded matches, with more than 15,000 clubs in over 80 countries using the platform and more than half a million users.[9] At that time, Veo employed approximately 220 people across eight countries, with offices in Copenhagen, Miami, and London.[9]
In 2022, Veo became the title sponsor of the KDB Cup, a U15 youth football tournament founded by Belgium and Manchester City midfielder Kevin De Bruyne and held annually in Drongen, Belgium.[10] The sponsorship has continued through subsequent editions of the tournament, including 2023, 2024, and 2025.[11]
In May 2024, Veo partnered with USA Lacrosse, becoming the organization's official automated camera system provider.[2] Veo concurrently launched the Veo Cam 3, the third generation of its automated recording and video analysis camera.[2]
As of December 2024, the company reported annual revenue of 505 million DKK.[12] As of late 2024, Veo employed approximately 400 people.[12]
Partnerships and clients
Veo's camera systems and software have been deployed by clubs and organizations across more than 100 countries.[6] Clients include professional academy programs affiliated with clubs in the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, and Major League Soccer.[4]
Organizational and governing body partnerships include:
- US Youth Soccer[13]
- USA Lacrosse (official automated camera system provider, from May 2024)[2]
- USL (official video provider of the Super Y League)[3]
- KDB Cup (title sponsor, from 2022)[10]