Dragomir Dragan Tomić
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Dragomir Tomić (Serbian Cyrillic: Драгомир Томић; born 5 October 1937), better known as Dragan Tomić (Serbian Cyrillic: Драган Томић), is a Serbian retired entrepreneur and politician. He oversaw the company SIMPO from 1967 to 2015 and in the process became one of Serbia's best known business leaders. He also held high political office in the Socialist Federal Republic of Yugoslavia, the Federal Republic of Yugoslavia, and the Republic of Serbia.
He is not to be confused with a different Dragan Tomić who served as president of the Serbian parliament from 1994 to 2001 and was Serbia's interim president in 1997.
Tomić was born in the village of Žbevac, near the town of Bujanovac, in what was then the Vardar Banovina of the Kingdom of Yugoslavia. He finished elementary school in Bujanovac and high school in Vranje and afterward worked in the latter community's directorate for investments and development. He later graduated from the University of Skopje Faculty of Economics, in what was then the People's Republic of Macedonia in the Federal People's Republic of Yugoslavia, earning his degree in only two and a half years.[1]
Entrepreneur
Tomić began working at the Vranje-based furniture company Sima Pogačarević soon after its founding in 1963. In 1967, he was promoted from director of planning and analysis to the position of general manager. At the time, the company had four hundred employees and was facing bankruptcy; under Tomić, it was re-established under the name SIMPO and expanded its operations dramatically, becoming known for several years as one of Serbia's leading financial success stories. Soon after his appointment, Tomić said that the company would move away from products for which there was only a minimal demand, instead producing a smaller assortment of goods in larger batches.[2]
Financially supported by the Yugoslavian government in these years, SIMPO also benefitted from the United States Congress granting "most favoured nation" status to Yugoslavia in the 1970s, which allowed the company to export its furniture to America. In the 1990s, SIMPO expanded its operations to include confectionary and detergent production, water bottling, food retailing and other initiatives; the company also had some success in resisting the international sanctions against Yugoslavia during the Yugoslav Wars, shifting the focus of its exports from west to east.[3]
According to Tomić's corporate biography, SIMPO had grown by 2002 into a powerful business concern with a value of approximately eighty billion Euros, responsible for employing 6,500 people. He described the company's success as predicated on a philosophy of promoting small businesses (i.e., to produce semi-finished products for big industry) and investment in the population of southern Serbia, an area with comparatively high levels of unemployment.[4][5]
One of SIMPO's most prominent international partnerships under Tomić's leadership was a 2010 arrangement to sell its products in Russia though IKEA's retail chain.[6]
The company's financial success began to decline in the 2010s, and in 2013 Aleksandar Vučić was reported to have been the deciding voice in the Serbian government's decision to stop supporting the company.[7] Several of Tomić's corporate allies were removed from office by general director Slađan Disić in December 2014, and Tomić himself resigned from SIMPO early in the following year.[8][9]