E-commerce in Mexico

Leaders in clothes retailing include Liverpool, MercadoLibre and Privalia. Only grocery retailing is led by Walmart, Superama and Soriana. Leaders in electronics are MercadoLibre, Amazon Mexico and Linio, the latter originally launched by Rocket Internet.^[4] Leaders in Home Improvement include The Home Depot.

Rappi, Cornershop and Mercadoni deliver groceries from various retailers (in some cases competing with the retailers' own delivery services), while Sin Delantal and Uber Eats deliver food from restaurants.^[9]

Uber and Cabify compete for the taxi and car share business,^[9] while the four largest Mexican airlines Aeroméxico, Volaris, Interjet and Viva Aerobús all have an important e-commerce and social media presence.^[10] Aeroméxico in particular publicized its digital transformation as a key pillar of its strategy,^[11] and has expanded its sales and service to a chatbot on Facebook Messenger.^[12]

Netflix and Claro Video and Blim compete in offering streaming entertainment to Mexican households.^[13] while Spotify dominates in streaming music.

Startup incubators/accelerators such as MassChallenge and Plug and Play are present with Mexican programs^[14] and WeWork and local alternatives provide office space. Many corporates have innovation programs including Nestlé,^[14] Scotiabank^[15] and Aeroméxico.^[16][12] INADEM, Instituto Nacional para el Emprendedor (National Institute for the Entrepreneur), part of the Economics Ministry, provides support to startups.^[17]