ET-lehti
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| Editor-in-chief | Riitta Korhonen |
|---|---|
| Categories | Lifestyle magazine |
| Frequency | 20 issues per year |
| Publisher | Sanoma Magazines |
| Founded | 1973 |
| Company | Sanoma |
| Country | Finland |
| Based in | Tampere |
| Language | Finnish |
| Website | ET-lehti |
| ISSN | 0785-0913 |
| OCLC | 925096052 |
ET-lehti is a general interest magazine targeting senior people and is published in Tampere, Finland. The abbreviation, ET, stands for the Finnish word, EläkeTieto (Finnish: Retirement Information).[1] The magazine has also a Swedish edition.
ET-lehti was established in 1973[2] and was originally started as a magazine for retired people.[3] The magazine is part of Sanoma and published by Sanoma Magazines.[4][5] Sanoma acquired the magazine in 1983.[6] It was published 18 times a year.[2] Later it began to come out 20 times per year.[7] The magazine targets senior people and is most read by women older than 50 years.[4] It was the sole publication in its category until 2014.[8] The frequent topics are about wellbeing, health, beauty, travel and finance.[4] The headquarters of the magazine is in Tampere.[7] The Swedish edition of the magazine was launched by Sanoma.[6]
Kaisa Larmela is one of its former editors-in-chief who was appointed to the post in 1989.[9] Riitta Korhonen became the editor-in-chief of the magazine on 15 February 2012.[5] She succeeded Maija Toppila who had been serving in the post since 1 April 2008.[2][5]
Circulation
ET-lehti sold 259,291 copies in 2007,[2][10] making it the second best selling magazine in Finland.[11] Its circulation fell to 254,000 copies in 2009 and to 237,265 copies in 2010.[12] The magazine had a circulation of 232,260 copies in 2011.[13] It was the fifth best-selling Finnish magazine in 2012 with a circulation of 226,853 copies.[14][15] Its circulation was 202,259 copies in 2013,[7][16] making it the best-selling title in the Nordic countries.[17]