E (single album)

The first single announced on July 24 included the sub-unit GD & TOP,^[1] the teaser was released the next day.^[2] This was the first collaboration of the duo in four years.^[3] YG Entertainment confirmed there would be a second track by the entire band;^[4] "Let’s Not Fall In Love" was revealed on July 30.^[5]

In South Korea The album charted at number one on Gaon Album Chart,^[6] making it the third from MADE Series to chart first after M and D, in the end of August the album sold 84,002 copies in South Korea.^[7] In Japan the album charted at number 15 on the Oricon chart with 4,090 copies sold.^[8]

After releasing the album, BigBang achieved a "triple kill" by topping the digital, streaming and album charts on Gaon Chart.^[9][10][6] The single charted first and second with "Let’s Not Fall In Love" and "Zutter" consecutively on Billboard World Digital Songs, in a tie with PSY for being the only K-pop act to hold the top two slots on World Digital Songs three times, after topping it with both M and A.^[11] The two singles sold 13,000 copies in less than two days.^[12]

Billboard explained that "Let's Not Fall in Love showcases the boy band at their most sentimental", and is a classic BigBang song with a unique sound because of a "lack of a definitive chorus and T.O.P and G-Dragon showing off new vocal colors instead of their usual personality-driven raps", while Zutter is a "hip-hop cut peppered with trappy snares, knocking percussion and woozy synths to emphasize both dudes' distinctive spitting styles.".^[13] The Inquirer called it the most emotionally resounding work the band has showcased so far.^[14] Osen said that the two single have a "different moods and colors" and that something only BigBang can do and they have wide artistic spectrum.^[15]

It was announced that GD&TOP would have a live broadcast on Naver and allkpop's V app on August 4.^[16] The live countdown gathered over 620,000 views, and after five days the highlight video was watched over a million times on V app.^[17] The first television appearance was held on Inkigayo.^[18]