The music video for "East Coast" directed by ASAP Ferg and Shomi Patwari was released on May 2, 2017 on ASAP Ferg's Vevo account.[4] It features cameo appearances from ASAP Rocky, French Montana, Flatbush Zombies and Rick Ross.[5]
In an interview with Billboard ASAP Ferg said: "As far as creating the song and the visual, I just feel like I wanted to bring the New York energy back – bring it back to the fun videos and creativity and innovation".
He also spoke about working with Remy Ma for the music video: "It's so dope working with Remy Ma because she's a dope and funny individual and she's so professional. Getting into the studio with her, in the booth – I know why Big Pun wanted to make her his protege and invest in her coming up in the game. She's just an amazing person, and I feel like there was nobody else better to kick this new song off with."[6]
