Ecco Domani
From Wikipedia, the free encyclopedia
| Industry | Wine |
|---|---|
| Founder | Fabrizio Gatto |
| Headquarters | California |
| Website | https://www.eccodomani.com/ |
Ecco Domani is the brand of an Italian wine company selling in the United States, Canada, and Northern Europe,[1] with marketing and distribution by E & J Gallo Winery.[2] It was founded in 1996 and is led by Fabrizio Gatto.[1] Market Watch named it one of the "hot brands" in 1998.[3] It reportedly produces the top imported Italian pinot grigio in the United States.[4]
Ecco Domani has used marketing strategies that went "into people's lifestyles"[5] and advertisements aimed at young consumers. One of the company's campaigns in print publications featured a "young woman kicking up her heels, with a statement that: 'Red wine is for meat, white wine is for fish. Blah! blah! blah! blah! Forget the rules! Enjoy the wine.'"[6]