Edelweiss (magazine)

Edelweiss was launched by the media company Ringier Romandy in 1998.^[2] The magazine was published on a monthly basis.^[2] It was headquartered in Zurich and was printed in German.^[3] Later its headquarters was moved to Lausanne.^[4]

Laurence Desbordes was appointed editor in chief in 2005.^[2] In 2008 a sister magazine of Edelweiss, Edelweiss Men, was started.^[5] In 2013 Edelweiss sold 19,048 copies.^[4] In 2014 its readers were 62,000.^[6]

In May 2014 Alexandre Lanz was named as the editor-in-chief of the magazine.^[6] In 2015 Edelweiss merged into Bolero, its sister magazine.^[3]