Edgardo Roces
From Wikipedia, the free encyclopedia
April 19, 1949
- Business magnate
- child-sensitivity on television advocate
- activist
Edgardo Roces | |
|---|---|
| Born | Edgardo Carvajal Roces April 19, 1949 |
| Died | February 24, 2026 (aged 76) |
| Occupations |
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| Known for | Former executive and owner of Associated Broadcasting Company (ABC-5) |
| Spouse | Julie Sarmiento |
| Children | 3 |
| Parents |
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Edgardo "Eddie" Carvajal Roces (April 19, 1949 – February 24, 2026) was a Filipino businessman. He was credited alongside Edward U. Tan with reviving his father Chino Roces' television station ABC (now TV5) in 1992.[1] He was also a long-time advocate for child-sensitive television programming in the Philippines, having served as president of the Southeast Asian Foundation for Children's Television (SEAFCTV) in the 2000s and as the chairman of Anak TV.[2][3][4][5][6]
Roces served as president of the Associated Broadcasting Company (now TV5 Network) from 1992 until 2003, upon which the company was sold to Antonio "Tonyboy" Cojuangco Jr. of PLDT.[7][8][1] During his tenure, the revived company attempted to produce its own local shows but eventually resorted to relying on imported programs due to a lack of audience support.[9]
