Eduardo Montefusco

Montefusco began his professional career as a computer programmer, working on banking software development for companies in the digital payments sector, such as Nexi.^[3]

In 2006, he entered the fitness industry when he was commissioned to create management software for a local gym. He subsequently invested in the business, becoming a partner and managing the club's commercial and administrative operations.^[4]

In 2007, Montefusco opened his first gym in Seveso. Following a market downturn in 2015 due to increased competition, Montefusco restructured the business model. Inspired by the German fitness market, he founded the FitActive brand, adopting a low-cost, 24/7 access model with a flat monthly subscription fee.^[3]

He later grew the business through franchising, becoming the leading chain in Italy by number of active clubs and among the top 20 operators in Europe by membership numbers and revenue,^[5][6]

During the COVID-19 pandemic in Italy, when gyms were subject to mandatory closures, the company shifted focus to digital services, offering live-streamed workout courses.^[4]

Since 2022, he has served as a board member of the "Valore Sport" Observatory at the Ambrosetti Forum, a think tank dedicated to the development of sports infrastructure in Italy.^[7]

• 100 Eccellenze Italiane (2024) (100 brilliant Italians) : Awarded at Palazzo Montecitorio in Rome for business innovation.^[8]