Edward Saatchi

Saatchi was initially rejected in his efforts to join the Obama campaign because of his alien status,^[6] but was eventually permitted to participate after personally presenting himself at a campaign office in Iowa.^[6] During his tenure with the campaign, he met Aharon Wasserman and Justin Lewis. The three developed an "internal social network" to more easily keep track of campaign data and coordinate communications between managers, staff, and volunteers.^[1] The network was rapidly adopted across multiple branches of the campaign and eventually commercialised in its present form as NationalField.^[1] He is the company's CEO. In 2011, Saatchi, along with his co-founders, was named in a Forbes's 30 Under 30 list.^[7]

In 2014, he was part of the founding team of Oculus Story Studio, the virtual-reality filmmaking division of Oculus VR.^[8]

In January 2018, Saatchi co-founded Fable studio with Pete Billington. Its premier title was a virtual reality film titled Wolves in the Walls,^[9] based on the Neil Gaiman and Dave McKean children's book of the same name.^[10]

Im May 2023, Fable Studio announced an AI project titled "The Simulation", which plans to create a simulated reality of AI-powered characters with the eventual goal of creating an artificial general intelligence.^[11] In July 2023 as part of The Simulation project, Fable Studio released a paper describing their tool named AI Showrunner that can create full animated TV episodes.^[12][13] In June 2024, Fable Studio announced a streaming service, based on their AI tool and also titled Showrunner, that will allow users to create their own episodes.^[14]

Saatchi told Forbes in 2014 that he practises Transcendental Meditation, rises before dawn, exercises daily and enjoys films and painting.^[15]