Egmont Imagination was founded in 1995 by Ulla Brockenhuus-Schack when its parent Egmont Group had announced its entry into the children's animation industry by forming a division that would adapt children's books into television series and merchandising. Its first production was Mumble Bumble, which was released in 1998, and was produced with Canadian studio Cinar.[1]
In 1999, Egmont Imagination appointed former Nelvana director Tom van Waveren to head up the animation unit under the role of President with him overseeing production of the company's future projects.[2]
In May 2001, following the release of Egmont Imagination's feature film Help! I'm a Fish by Nordisk Film, the company announced a television adaptation of the feature film, consisting of twenty-six episodes, with A. Film co-producing it,[3] but the series was never made. That month Egmont Imagination had named former Team Dandelion sales executive Caroline Stephenson to manage its operations in the Southern Europe and Latin American markets.[4]
In January 2002, Egmont Imagination partnered with San Francisco-based American entertainment company WildBrain to develop and produce programming with Egmont handling distribution from its British office.[5]
In August 2002, when Egmont Imagination's parent Egmont Group merged its entertainment arm Egmont Entertainment into its film and television production/distribution subsidiary Nordisk Film, Egmont shuttered Egmont Imagination and appointed Nordisk Film to assume and absorb most of Egmont Imagination's projects.[6] The following month, Egmont Imagination began scalling its production and development during Egmont's restructuring.
In March 2003, after Egmont shuttered Egmont Imagination, Egmont had sold the catalogue of its animation arm to Dutch animation company Telescreen.[7]