Endigo

2009–2014: Early musical career

Coming from a family of musicians, Endigo grew up always wanting to do music for a living.^[6] In 2009, after attending a MUCC concert in Stockholm,^[7] Endigo discovered her love for Japanese music and would go on to begin her professional music career as the lead guitarist for the Swedish visual kei-inspired band, Still Echo.^[8] After departing from Still Echo, Endigo subsequently formed a new band called Overworld in 2011.^[9] The band would go on to gain popularity within the Swedish and European visual kei community, drawing heavy inspiration from Japanese rock music and aesthetics.^{[citation needed]} In 2013, the music video for My Reality won the International Platinum Award at the "Wasaga Beach Short Film Festival".^[10] Endigo left the band in 2014.

2015–2022: YouTube ventures and viral songs

In 2016, Endigo became a vocalist for BatAAr.^[11] The band's song "Vrede" was featured on Japanese video game Tekken 7.^[12][13] It was also featured on their mini-album GRAVITAS released later that year.^[14] This made BatAAr the first rock band to ever be featured in a Tekken game.^[15] BatAAr would go on to tour Japan during 2016.^[16]

Endigo has also collaborated with and composed music for various artists such as Donna Burke,^[17] - with whom Endigo created the Making it in Japan podcast^[18] - Babybeard,^[19] and Guy Perryman for InterFM.^[20]

Endigo launched her self-titled YouTube channel in 2013, initially as a hobby, focusing on music covers, original songs, and vlogs. She later expanded their content to include video game playthroughs, collaborations with other YouTubers, including TheOdd1sOut,^[21] and remixes of popular internet memes. The channel would gain notoriety in 2017, after PewDiePie featured reacted to one of Endigo's remix music videos.^[22] Following this, Endigo would go on to create many more remixes of popular YouTubers such as Ninja and DanTDM, who in turn would often react to them in their videos.^[23][24]　

During their career, Endigo has created many viral songs based around popular internet memes. One of these include Big Chungus,^[25] a theme song for a fictional video game of the same name that gained notoriety online in 2018.^[26] In 2021, Endigo released a song called Huggy Wuggy,^[27] based on a character from the video game Poppy Playtime. The song gained popularity in 2022 when it went viral on TikTok,^[28] with users (mainly children) incorporating it into their Poppy Playtime-related videos. This led to some controversy, as parents around the world expressed concerns about their children's safety due to the song's graphic and violent lyrics and the game's creature design. Many articles worldwide covered the song, translating the lyrics into different languages and discussing its potential dangers.^{[29][30][31][32][33][34]}

In 2021, after a comment made by DanTDM where he mentioned wanting to make a song with Endigo followed by eight months of no communication, Endigo released a comedic opera song called DanTDM Betrayed Me in which she sang about her frustration in the role of a typical Disney villain.^[35] DanTDM would respond to the song in a video called "I'm a Bad Person",^[36] in which he reiterated his want to make a song with Endigo and claiming this seemed like the beginning of Endigo's "villain arc". Endigo would respond with another song called The Cursing of DanTDM^[37] to which DanTDM responded with a video called "i have been cursed.."^[38] This led to a back-and-forth between Endigo and DanTDM in which they would communicate through Endigo's opera songs, and DanTDM's response videos. In early 2022, Endigo would release the song Goodbye DanTDM,^[39] seemingly ending the saga with 11 total songs having been made. These songs would eventually be remade in Japanese and put out as 悪役の物語, a symphonic rock opera album.

2023–2024: Drag Race Sverige, Final Fantasy VII, Ace Attorney

In 2023, Endigo participated in the first season of Drag Race Sverige, the Swedish adaptation of the reality competition series RuPaul's Drag Race. She gained recognition for her creative runway looks and performances, showcasing her versatility and talent in the competition. On the show, Endigo opened up about the possibility of identifying as transgender but stated that she was not sure yet.^[40] In the first episode, Endigo landed at the bottom and won the lip-sync against Almighty Aphroditey to "Puss & Kram" by Daniela Rathana. Later on, she was placed at the bottom again with Elecktra and lost the lip-sync to "Sexual Revolution" by Army of Lovers, finishing in 7th place.

Following her appearance on Drag Race Sverige, Endigo announced that she had signed a management partnership with the Swedish company Clap Your Hands AB^[41]. After signing with Clap Your Hands AB, she relocated from Tokyo to Sweden later in 2023 to pursue new musical and performance projects.

In 2024, Endigo released several singles, including All Star and The Age of AGI. All Star charted as #1^[42] on the iTunes Rock chart and was subsequently nominated for a WOWIE Award^[43], marking her return to solo music releases during this period. Throughout 2024, she performed at festivals, conventions, and live events across Europe^[44] and North America, including multiple appearances at RuPaul's DragCon^[45] as well as live performances in Sweden^[46]. In the same year, it was announced that Endigo had contributed vocals to the soundtrack of Final Fantasy VII Rebirth^[4], performing death vocals for the Desert Rush track. Soon after, she would work on another track for Final Fantasy Record Keeper^[47] titled Deadnight

In late 2024, Endigo relocated back to Japan^[48], resuming her base in Tokyo while continuing international music and video game–related work. Following the relocation in 2024, Endigo was cast in the English version of Ace Attorney Investigations Collection, providing the voice of the character Eustace Winner. The collection features remastered entries from the Ace Attorney Investigations subseries, and the role marked her first appearance as an English voice actor within the Ace Attorney franchise.

2025-present: Babybeard, Solo releases, media appearances

In January 2025, Endigo released the single Lip Killer^[49], accompanied by an official music video, marking her first solo release of the year. The release continued her return to original music following her relocation back to Japan. Throughout 2025, Endigo expanded her public profile through television and digital media appearances, including an episode of Hooked on the Look, which featured Endigo alongside her partner Alison Jones and highlighted their lifestyle and aesthetic in Tokyo.^[50]

In August, Endigo and the Japanese metal idol project Babybeard announced that she would serve as the composer and producer for the group's debut full-length album^[51]. The group released the album's lead single MACHO! later that month, followed by subsequent releases, including the symphonic metal–influenced track SEMI-FINAL^[52], for which she was also credited with creating the official lyric video. Endigo's involvement played a central role in shaping Babybeard's musical direction, blending heavy metal elements with theatrical and pop-oriented songwriting throughout the album's rollout.

Later in 2025, Endigo co-founded^[53] the indie game studio Pink Pill Productions^[54], publicly announcing the studio and sharing early updates on its creative direction and projects. Their debut title Shadow Lullaby was released^[55] for free in October 2025, with Endigo composing the soundtrack^[56]. The release marked a shift toward soundtrack-oriented work and atmospheric composition, further broadening her musical output beyond standalone singles.

Video games

TV, film, and radio

Music Production

Endigo

Overworld

BatAAr