Energizer Brands
Beverage Company
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Energizer Brands Limited, is an English beverage company.
Energizer Brands launched attitude drink, in July 2008. The company claims to have made the soft drinks sector's first 100% natural functional beverage[1] energy drink that contains no caffeine or taurine and no added sugar.[2][3] The formula contains natural ingredients and antioxidants.[4]
The formula contains 500 mg of Rhodiola rosea root extract (more commonly known as golden root), and 500 mg of L-carnitine.[2] Attitude drink contains natural sugars from fruits which are low in glycemic index (GI), this has been certified by a research group from Oxford Brookes University in 2007.[5]
The drink is marketed at healthy, active individuals[6] and is sold in the British multiples Waitrose and Holland & Barrett. Energizer Brands sponsored the 2008 Notting Hill Carnival- Europe's largest street carnival.[7]
The drink's packaging is manufactured by the British Packaging company Rexam Plc, who have manufactured the world's first aluminium can with a five colour printed end, of which attitude drink is the first customer.[8]
The French newspaper Le Figaro quoted attitude drink as the "Green Red Bull" in January 2010.[9]