Enplug

Enplug's social media displays allow end-users to interact with brands in real-time through their existing social media accounts. Enplug displays support multiple social media apps, including Twitter, Facebook, Yelp, Foursquare, and Instagram using a business's custom hashtag.^[1][7] Enplug's software is flexible, where it isn't limited to its own use, and allows customers to customize by installing apps created by third-party developers. The company generated a SDK, where developers can create and sell apps.^[1]

The displays also act as advertising space for partners. Content can be deployed by advertisers, to a screen of their choice.^[4] Enplug is a SaaS platform, where business owners pay to access its software on a monthly basis.^[8]

Enplug had received press coverage in relation to its company culture. As of last year,^[when?] 12 of the 37 employees lived and worked out of a six-bedroom, three-bathroom Ranch-style house in Bel Air, California.^[9]

For most employees, the company paid for "food, rent, and utilities."^[10] The Wall Street Journal wrote of Enplug's culture in an article about the company: "Employees and managers meet, work, eat, clean, exercise and sleep in the same space. And while there are occasional uncomfortable moments, such as nudging your boss to do the dishes, companies like Enplug say it is good for professional relationships, saves on rent and travel costs and is often just plain fun."^[9] Forbes reported that the purpose of living together was for the employees to "blur the lifestyle divide" between work and living. The culture is very important to Enplug. CEO Nanxi Liu stated, “I actually think the company would have failed if we didn’t live together."^[11]