The book, the title of which alludes to the rise and fall of the medieval House of York, focuses on the public and personal lives of Andrew Mountbatten-Windsor and Sarah Ferguson.[2] The biography, which tells the story of "a spoilt prince unable to connect and a duchess pushed by her insecurities into a desperate need to maintain the attention her 'royal' status brought," is − according to the author − based on court papers, freedom of information disclosures, interviews with ex-staffers and correspondence.
Apart from the positive statement that the prince showed authentic courage when he flew helicopters in the Falklands War and the thoughtful statement of former military comrades that behind the bright facade of the youthful sunny boy there lay a lonely and insecure soul, the book is mostly critical about Andrew, whom it portrays as short-tempered, vain, arrogant and sex obsessed.[3] The author accuses the former Prince of "cruel" behavior towards the staff, bullying, profanities and impossible demands.[4] According to the author, the Prince never found a way to transform his war heroism into a fulfilling civilian role, either personally or professionally.
Lownie claims Andrew and Sarah had both met Jeffrey Epstein prior to 1999, despite Andrew's claims to the contrary.[2] He also raises the possibility of Epstein passing information on Andrew and his other high-profile friends to Russia, Mossad, Saudi Arabian authorities and Muammar Gaddafi's Libyan intelligence services.[2] Included in these references to Jeffrey Epstein was the claim he had an intimate relationship with Melania Trump (née Knauss) a year before she began dating Donald Trump.[5] Among other topics discussed are Andrew's sexual habits, including a trip to Thailand that involved more than 10 women a day going to his hotel room over the course of his 4-day stay.[2][6] Lownie also recounts an incident involving Andrew reprimanding a palace employee for not using the proper name and title when referring to his grandmother Queen Elizabeth the Queen Mother and calling him a "fucking imbecile".[2] Another employee recounted how he would "explode one minute and then try to take it back the next."[6] Also discussed within the book are Sarah's excessive spending habits, her debts and failed ventures.
In the book, Lownie alleges that Andrew's father Prince Philip had an affair with Sarah's mother Susan Barrantes, later citing on a TV programme his mother-in-law, whom he claimed was a friend of Barrantes, as the source.[7][8] The book also claims that Prince Harry, Duke of Sussex punched Andrew at a family gathering in 2013 over comments that Andrew had made about him "behind his back" and that Andrew had disparaged Harry and his wife Meghan's relationship in 2017.[9] A spokesperson for Harry subsequently stated that Harry and Andrew "have never had a physical fight, nor did Andrew ever make the comments he is alleged to have made about the Duchess of Sussex to Prince Harry".[9]
As Britain's Special Representative for International Trade and Investment from 2001 to 2011, Andrew, according to Lownie, was not afraid to ask for gifts at meetings with heads of state and government from Azerbaijan, Libya, and Tunisia, including, on one occasion, a Fabergé egg. Above all, Lownie describes how, in his opinion, "The Firm" covered things up out of a misguided sense of loyalty over any accountability.[3]
In its initial publication, the book claimed that Melania Trump was introduced to Donald Trump through Epstein. HarperCollins has removed those passages and recalled approximately 60,000 copies of the book that contain those passages, issuing an apology to Melania Trump.[10]