Ethiopiaid
From Wikipedia, the free encyclopedia
 | |
| Founded | November 8, 1989 |
|---|---|
| Founder | Sir Alec Reed |
| Type | Fundraising and education |
| Focus | Increase access to education, improve maternal health care, increase opportunities for women & girls, support health and welfare for vulnerable people |
| Location |
|
Region served | Ethiopia |
| Method | Fundraising and support for local partners in Ethiopia |
Key people |
|
| Revenue | £2,438,872 (2024) |
| Employees | 10 |
| Volunteers | 0 |
| Website | ethiopiaid |
Ethiopiaid is a UK-registered charity that generates public funding for local charity partners in Ethiopia. It supports organisations who work in poverty reduction, healthcare, empowerment of women & girls, elder support, children with disabilities, and educational access.[1]
Ethiopiaid was founded in 1989 by Alec Reed. Reed is the founder of Reed (Company) along with several international charities and charitable website the Big Give. Sir Alec established the charity after a visit to Ethiopia in the late 1980s.[2][3]
Fundraising
Ethiopiaid raises money through regular postal campaigns, containing updates on partner development and opportunities to support their work.[citation needed]
Ethiopiaid describes itself as non-political and non-religious, funding its work almost entirely through private donations rather than government grants. The organization's fundraising strategy focuses heavily on securing income from a variety of individual and private sources, including regular giving programs, direct mail appeals, legacy donations, and community fundraising events. Financial reports indicate that the charity actively invests a portion of its income into awareness and support campaigns to grow its donor network, operating on the principle that increased investment in fundraising ultimately channels more total funds back to projects in Ethiopia. This approach allows the charity flexibility in how it allocates resources to local partners working on maternal health, education, and poverty reduction programs across the country.[4]