Eugenio Fojo

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Eugenio Fojo y Márquez (born 1889; died 1960) was a Spanish rose breeder who founded "La Florida" in northern Spain and the Basque Country. It was the most influential plant nursery and garden design firm in the 1930s. His rose, 'Irene Churruca,' is still sold as one of the classic roses of that era.

Fojo was born in Cuba in 1899 while his father was in the Spanish colonial army there. However, he grew up in the Basque country of northern Spain. When he was 25, Fojo became an apprentice in Catalonia under Simon Dot and his son Pedro Dot, the famous rose breeder. Pedro eventually named a rose after Eugenio. Fojo studied in England, Italy, the United States, Switzerland and Germany before returning to set up a business in Bilbao, Spain. Probably using capital provided by aristocratic and well-heeled patrons, Fojo started "La Florida", a plant nursery, landscape design firm, and rose hybridizing enterprise which became very successful.[1][2]

Fojo himself took a modest view of his rose breeding:

I have done no more, if I may say so, than bits and pieces. I'm not a hybridiser of the highest class, but I am proud to place my creations alongside those of my friends, who are among the highest achievers.[3]

Roses

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