Evalar

The company was established in 1991 on the basis of Altai Research Institute of Chemical Technology.^[2][3] The original institute was a Soviet defence industry establishment producing gas coolers for the military.^[3] As the Soviet Union collapsed and the state enterprises were privatized, Larisa Prokopieva, who at the time headed one of the departments of the Institute, converted its facilities, originally to produce bubble gum, then cosmetics, and later, dietary supplements.^[3] The name of the new company was formed by combining the names of its two female executives: Eva — Eva Dąbrowska — and Lar — Larisa Prokopyeva.^[4]

In 1996, Evalar began placing advertisements in nationwide publications, which doubled its revenue to 17 million rubles. In 1997, revenue doubled again. In 1998, it grew to 78 million rubles, and three years later reached 138 million rubles. The company invested 12–15% of its income in advertising each year. In 2013, 2.5 billion rubles were spent on marketing, which placed Evalar 21st in the ranking of Russia’s largest advertisers.^[1][4][5]

In 2002, Evalar invested 450 million rubles of its own funds in the construction of a manufacturing complex compliant with international GMP quality standards. The plant became operational two years later. In addition, the manufacturer owns herb plantations covering 1,000 hectares in the foothills of the Altai Mountains, which supply about 30% of its raw materials; the remainder (herbal extracts, vitamins, and amino acids) is purchased abroad.^[1][6]