Experimental Jetset

Experimental Jetset is a Dutch graphic design collective composed of Danny van den Dungen (born 1971), Marieke Stolk (born 1967) and Erwin Brinkers (born 1973). Their work focuses on printed matter, museum installations,^[1][2] and brand identities.

Works by Experimental Jetset are held in permanent collections of the Museum of Modern Art,^[4] Cooper Hewitt Design Museum,^[5] SFMOMA,^[6] Chicago Art Institute,^[7] Museum für Gestaltung,^[8] and Stedelijk Museum.^[9][10] The group's most notable projects include the 2013 logotype and brand identity for the Whitney Museum in New York^{[11][12][13][14]} and the popular 2001 Beatles-inspired T-shirt John & Paul & Ringo & George.^[15][16][17]

Experimental Jetset was formed in Amsterdam in 1997.^[18] Members of the group met while studying at Gerrit Rietveld Academie.^[19][20][21] The collective's name references Experimental Jet Set, Trash and No Star, a 1994 album by rock band Sonic Youth.^[22][23]

Experimental Jetset are known for using the Helvetica font in most of their works^[19][21][24] and were featured in the 2007 Helvetica documentary film.^[25] Their designs rarely center on imagery like photography or illustration,^[16][26] relying instead on typography,^[27] and are notable for their use of a restrained color palette, limited mostly to black, white, red, and blue.^[28] The group's work combines modernist and post-punk influences,^[15] drawing on Dutch art movements like De Stijl and Provo.^[26]

Experimental Jetset authored a series of books: Statement And Counter-Statement: Notes on Experimental Jetset (2015),^[29] Full Scale, False Scale: A Reader Of Sorts (2019),^[30] and Superstructures (2021),^[31] all published by the Dutch imprint Roma.