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Extravaganza (music festival)

Campus music festival held in Santa Barbara, California, U.S. From Wikipedia, the free encyclopedia

Extravaganza is an annual campus music festival held at the University of California, Santa Barbara that began in 1979 and has been held annually since 1989, except in 2020.[1] Named as the #1 event on the "Top 10 University Festivals to Crash" by College Magazine in 2013, it takes place towards the end of spring quarter and is funded by a student lock-in fee.[2] The event is planned, promoted, and run by the Associated Students Program Board, part of the Associated Students of the University of California, Santa Barbara.

GenreHip hop, rock, pop, hardcore, reggae
DatesMid to late May
LocationsUniversity of California, Santa Barbara
Santa Barbara, California
Yearsactive1979–2019, 2021-present
Quick facts Genre, Dates ...
Extravaganza
Girl Talk performing at Extravaganza on May 16, 2009
GenreHip hop, rock, pop, hardcore, reggae
DatesMid to late May
LocationsUniversity of California, Santa Barbara
Santa Barbara, California
Years active1979–2019, 2021-present
FoundersAssociated Students of the University of California, Santa Barbara
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Extravaganza is held in Harder Stadium and draws thousands of students and out-of-town visitors yearly. The stage occupies the north end of the field while booths for student groups, sponsors, and activities line the sides.[3] Attendees must comply with a mandatory pat down and bag search (carried out by Community Service Organization officers[4]) before entering the stadium.

History

In its early years, Extravaganza began as a showcase for local bands.[5] It had originally been open to UCSB students as well as the surrounding community.[5] Due to rising costs and increasing crowds, as of the 2011 edition only those with a UCSB affiliation are allowed entry.[6][7]

Extravaganza expanded to feature two stages, but this practice was ended in 2005 due to a decision to downsize the number of bands in favor of bigger-name acts. However, the first performer remains a local act, usually chosen through a Battle of the Bands.[5] The acts have also transitioned into more well-known, mainstream performers than those of earlier versions of Extravaganza.[5]

May 16, 2009, was Extravaganza's 30th anniversary.[8] The format of the festival was altered to mark this special occasion. Instead of being the usual day show (11 AM to dusk), X '09 transitioned from day to night, with gates opening at 3 PM and the headliner (Ludacris) concluding his set at approximately midnight. A large high-definition screen was placed next to the stage to give the back of the crowd a better view of the acts. ASPB requested student-made short film submissions to be played between sets.[9]

There was no Extravaganza in 2020 due to the COVID-19 pandemic, and the following year's festival was entirely virtual.

Talent

1980s

Jailbait, Reverie, Tom Ball & Kenny Sultan, Oasis, Steve Wood & Beth Fichet Band, John Kay & Steppenwolf, Cecilio & Kapono, Kaikea Roe, Kapono Lizama,
100%, Missing Persons, Pelin, Wild Blue Yonder, Eric Burdon, Paul Rodriguez, Contingency
The Beat, D-Day, Al Vizzutti, Skanksters, Pura Vida
Mojo, Transport, One Heart, 20/20, Tommy Tutone
Jack Mack and the Heart Attack, The Ventures, Mr. Mister, The Rastafarians, The Michael Jackson Band
Lone Justice, The Busboys, Babylon Warriors, Fishbone, IV All Stars
Common Sense, Confusion, Burning Couches, Crucial DBC

*. May 1988

Stevie Nicks

Jane's Addiction, Mary's Danish, Toad The Wet Sprocket, Common Sense, Burning Couches

1990s

Agent Orange, Havalina, Timmy Gatling, Everlast, The Groov, The Itch, Milestone Easy, The Mudheads
Mary's Danish, Trulio Disgresias, No Doubt, Lula and Afro Brasil, Dread Flimstone, Ugly Kid Joe, Montage W/ Soul
Eleven, Fungo Mungo, Skankin' Pickle, Indica, Los Guys, Evil Farmer
Fishbone, The Pharcyde, Taumbu, Half Way Home, Sun 60, Mother Tongue, The Graceful Punks
They Might Be Giants, Del tha Funkee Homosapien, Frente!, Casual, The Muffs, The Grays, Ben Harper
Main Stage: Sublime, Coolio, The Untouchables, Mojo Nixon, The Nonce
Second Stage: Cory Sipper, Poly Chrome, Jimmy 2 Times, Spencer the Gardener, Water, The Ziggens
Main Stage: NOFX, Skankin' Pickle, Tha Alkaholiks, Aceyalone, Big Bad Voodoo Daddy
Second Stage: Jimmy 2 Times, Raging Arb and the Redheads, Much, Speedracer and Spice
Ben Harper, Dance Hall Crashers, Down By Law, Kurtis Blow, World Tribe, The Upbeat, Five For Fighting, Cool Water Canyon, Fidget, The Leftovers
Social Distortion, The Roots, Royal Crown Revue, Ozomatli, Animal Liberation Orchestra
Main Stage: Run-DMC, The Vandals, Hepcat, Del the Funky Homosapien
Second Stage: Blazing Haley, Dial 7, The Cannons, 4DK, D.J. Pat

2000s

Main Stage - Spearhead, Ozomatli, The Black Eyed Peas, The Aquabats, Vivendo de Paò
Second Stage - Neosoreskin, Government Grown, Vinyl, Sick Shift, Pressure 4-5
Main Stage - The Pharcyde, Save Ferris, Tha Liks, Jack Johnson, Ozma
Second Stage - Gravity Willing, Titsofrenix, Warsaw, Ambionic, Pressure 4-5
De La Soul, The Breeders, Zebrahead, Aceyalone
Main Stage - Dilated Peoples, Slightly Stoopid, Eve 6, Nerf Herder, Dredg
Second Stage - Ankore, Kissing Tigers, the History Of, Blue Room, Falsehood
Main Stage - MxPx, Talib Kweli, Donavon Frankenreiter, The Bronx, MF Doom
Second Stage - Code 415, The Colour, The Penfifteen Club, Satin, The Return
Busta Rhymes, Damian Marley, RJD2, The Walkmen, The Hairbrain Scheme
E-40, Pepper, The Pharcyde, Animal Liberation Orchestra, Rebelution
T.I., Ben Kweller, Mickey Avalon, Suburban Legends, Boombox Orchestra
Nas, Saosin, Hellogoodbye, Blue Scholars, Out of State
Ludacris, Asher Roth (surprise guest), Girl Talk, Cold War Kids, The Cool Kids, Rebelution, Willy Northpole, Boombox Orchestra

2010s

Drake, Birdman (surprise guest), Chromeo, Edward Sharpe and the Magnetic Zeros, Super Mash Bros, Soul Minded
Cee Lo Green, Rusko, Talib Kweli, The Expendables, Sprout
Snoop Dogg, Wolfgang Gartner, Iration, Surfer Blood, The Fire Department
Kendrick Lamar, Dada Life, J-Boog, The Growlers, Alpha Phunk
Diplo, Local Natives, Chance the Rapper, Jhené Aiko, Yancellor Chang, T-Fresh
Miguel, Madeon, AlunaGeorge, Joey Bada$$, Bad Rabbits
ODESZA, Rae Sremmurd, Anderson .Paak & the Free Nationals, Zella Day, Emancipator
Schoolboy Q, GRiZ, Tinashe, Thundercat, Twin Peaks
Dillon Francis, Charli XCX, DRAM, Coast Modern
Playboi Carti, Aminé, Deorro, Empress Of, Peach Pit

2020s

Virtual due to COVID-19: Hasan Minhaj, Dominic Fike, Niki
A$AP Ferg, Dayglow, Valentino Khan
Galantis, Remi Wolf, Destroy Lonely, DJ JohnnyIV
Steve Aoki, Blxst, Disco Lines, Briston Maroney, Willie O’Donnell
Chris Lake, Aminé, Ravyn Lenae, Snow Strippers, Zacari
Dominic Fike, JT, Earl Sweatshirt, Jane Remover

Attendance

  • May 22, 2004 : 7,000+[62]
  • May 15, 2005 : 9,000+[63]
  • May 21, 2006 : 7,000+[64]
  • May 20, 2007 : 6,000+[65]
  • May 18, 2008 : 8,000+[66]
  • May 16, 2009 : 12,000+[67] overall, with 4,000+ in and out.
  • May 15, 2010 : 12,000+ at peak, with 1,500 circulating.

Lineup release

Each year ASPB strives to announce the Extravaganza lineup in a creative manner that encourages student body participation.

  • May 18, 2008 : A flash mob of students acting like dinosaurs was organized as a banner bearing the lineup was dropped in Storke Plaza.[68]
  • May 16, 2009 : Fortune cookies holding the name of an act were distributed throughout campus to encourage students to share and discuss the lineup.
  • April 29, 2010 : A viral marketing campaign was launched on Facebook, Twitter, and the official AS Program Board website. At peak, the website received 1,600 requests per second.[69]
  • May 8, 2012 : -
  • May 9, 2013 : -[70]
  • May 5, 2015 : AS Program Board hid bottles around campus with names of artists inside.
  • May 10, 2016 : AS Program Board had a live graffiti artist paint the names of the artists to reveal the lineup.
  • May XX, 2017: AS Program Board unveiled banners with the various acts in Storke Plaza.
  • May 14, 2018: AS Program Board had a student hide along the coast in a dragon outfit carrying an egg with the headliner.
  • May 19th, 2019: -
  • 2020: Extravaganza was not held due to the COVID-19 pandemic.
  • May 15th and 16th, 2021: -
  • May 15th, 2022: -
  • May 21st, 2023: The lineup was revealed on the lawn in front of Storke Tower.[71]
  • May 9th, 2024: Hints on featured artists were hidden in fortune cookies spread across campus, with the lineup being revealed by "caking" members of the AS Program Board, (referencing a tradition at the live shows of Steve Aoki, that year's headlining act.)[72]
  • May 8th, 2025: UCSB's Gaucho Pep Band played for a flash mob consisting of AS Program Board members. Students were then leaded to Storke Tower where the lineup was then revealed.[73]

Promotional material

  • X '04 Poster
    X '04 Poster

Notes

  1. [a]
    Event was reduced to one stage due to the 1997–98 El Niño event[17]
  2. [b]
    Event was held at Rob Field due to Harder Stadium renovations.

References

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