The first Fa product, a bar soap, talc powders was launched in 1954 by Henkel-subsidiary Dreiring. In 1975, Henkel's first Fa shower gel was introduced. Fa products now include bar soaps, liquid soaps, shower gels, bubble baths, roll-on deodorants, stick deodorants and deodorant sprays.[4] Fa is marketed in over 120 countries.
In 2008, the Federal Cartel Office imposed a fine totaling EUR 21.6 million on the Henkel group for price fixing, among other things, for Fa brand shower gel.[5]
The product family includes soap, shower gel and deodorant.[6] Fa is one of the European market leaders.[7] Products are also marketed under the Fa brand in the Middle East, Africa and Asia. In total, Fa is sold in 146 countries. Since Fa gets a new appearance every few years, the brand is considered a prime example for a product relaunch.[8]
_Logo.jpg){kind=logo}
