Factory 25

Grady founded Factory 25 in 2009 after leaving a position as director of production at Plexifilm.^[1] The name Factory 25 is from "the manufacturing home of the famous 1909 Honus Wagner tobacco card".^[2]

The company's first release, Frownland,^[3] was the film that inspired Grady to create his own distribution company, as he believed no other company would distribute the film.^[4]

As of 2010^[update], Grady remained the company's sole employee.^[5]

The films that Factory 25 produces and distributes are often microbudget features with nontraditional narratives. Factory 25 largely focuses on physical releases such as DVDs, Blu-Rays, VHS Tapes, CDs and Vinyl LPs. As of 2010^[update], a typical production run consisted of 1,000 DVD-LP pairs (movie and soundtrack), where sale of 40% of the production run would be the break-even point.^[5] The company's physical releases often include objects such as 16mm film strips, drawings and written essays.^[6] Matt Grady has expressed a desire to make the company's physical releases collectible and appealing, "like a fetish item".^[7] The company has worked and distributed films alongside notable distribution companies such as Oscilloscope Laboratories and streaming services such as Fandor.^[8][9]

Distributed By Factory 25:

Produced By Factory 25:

Factory 25 was named "Best Distributor" by The L Magazine in their "Best of Brooklyn 2013: Film" article.^[23]